Wholesalers

New APT campaign focuses on the reality and resilience of travel

APT Travel Group (ATG) has released a new ad campaign to show the strength of the travel industry and the reality of travel returning.

The campaign, ‘Travel is Calling’, aims to remind consumers that travel is an integral and enriching part of life and that while we may not be able to travel as we would like to right now, it is no less important.

The campaign is focused on the reality of future travel and will be launched on domestic, trans-Tasman and international journeys.

ATG’s general manager of marketing and digital, Vanessa Russack, said the campaign will support the company’s travel partners by encouraging travellers who are ready to book to get in contact with their agent and make it happen.

“We are starting to see the green shoots and we know people are keen to travel,” she said.

“We have also seen that through our recent successful tour in Queensland and an uptick in customer sentiment, with research and consumer insights indicating that people are eager to lock in their travel plans to have something tangible to look forward to.

“Now more than ever, we need to consider our marketing activity. While the campaign’s message is simple – Travel Is Calling – it is also a bold statement to advertise in these times, but one we are confident to make.

“And we are fortunate to be in a position to do so. The APT Travel Group has a solid successful history, an excellent reputation, financial stability and very loyal trade partners and travellers who continue to support us.”

Check out the campaign video below:

 

Campaign assets are available for agents to use on ATG Connect.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Tourism

Travel Agents

Digital travel ad impressions up 40 per cent says Nielsen Ad Intel

Looks like your marketing team’s efforts are paying off, with ads views climbing dramatically in Australia following the most recent lockdown.

Share

CommentComments

News

Tourism

OMICRON: WHO urges those over 60 to cancel travel plans as SA tightens restrictions

The UN health authority warned countries that blanket bans don’t work, while an Aussie epidemiologist says the government’s current restrictions won’t make much difference.

Share

CommentComments

Wholesalers

Planeterra launches holiday fundraising for community tourism

Not sure what to get your colleague for Secret Santa? They’ll be hard-pressed to complain about a donation in their name to support community tourism projects.

Share

CommentComments

Destinations

WATCH: Rebel Wilson stars as glam castaway in new Tourism Fiji ad

The Aussie actress channels Tom Hanks’ Castaway in this latest campaign for Tourism Fiji, However, we’re not convinced Hanks could pull off the metallic dress as well as Wilson does.

Share

CommentComments

Hotels

Club Med opens first Canada property, reveals plans for new Utah ski resort

Those who enjoy the ease of an all-inclusive resort stay will be stoked to learn about Club Med’s latest spate of winter wonderland offerings.

Share

CommentComments

Cruise

Norwegian Cruise Line unveils its largest deployment in history

Batten down the hatches because NCL has released its 2024/25 line up including brand-new homeports in Haifa, Israel and La Romana, Dominican Republic.

Share

CommentComments

Aviation

US flight attendants rush back to self-defence in face of rising passenger unruliness

In order to avoid a drunken sky-high fight club breaking out, crewmembers are taking to the studio to keep the peace.

Share

CommentComments

Hotels

Accor introduce global portfolio of boutique hotels and luxurious resorts, Emblems Collection

A new line of luxury hotels and resorts are what we need to bring the world out of the global pandemic and into an opulent fantasy that only a Disney princess could think up.

Share

CommentComments

Tourism

Bali had 6.3 million tourists in 2019, in the first 9 months of 2021 it had 43

With tourism rates in Bali so low, we imagine that even Schapelle Corby would be gladly welcomed back.

Share

CommentComments

Destinations

Tourism

Destination NSW Launches Vibrant “Feel New Sydney” Campaign

Destination NSW unveils “Feel New Sydney” work. Just don’t expect the locals to be pleasant or let you in when driving.

Share

CommentComments

Aviation

Destinations

News

Tourism

Fiji welcomes first flight of international visitors in 20 months as borders open

Sydneysiders touched down yesterday to a big bula welcome almost two years in the making!

Share

CommentComments

Events

Tourism

I Love New York launches new training course for travel agents. Enter for your chance to win!

Calling all Aussie travel agents! Complete the training by the end of January 2022 and you could win a New York-style “za” for you and your team!

Share

CommentComments