Wholesalers

New APT campaign focuses on the reality and resilience of travel

APT Travel Group (ATG) has released a new ad campaign to show the strength of the travel industry and the reality of travel returning.

The campaign, ‘Travel is Calling’, aims to remind consumers that travel is an integral and enriching part of life and that while we may not be able to travel as we would like to right now, it is no less important.

The campaign is focused on the reality of future travel and will be launched on domestic, trans-Tasman and international journeys.

ATG’s general manager of marketing and digital, Vanessa Russack, said the campaign will support the company’s travel partners by encouraging travellers who are ready to book to get in contact with their agent and make it happen.

“We are starting to see the green shoots and we know people are keen to travel,” she said.

“We have also seen that through our recent successful tour in Queensland and an uptick in customer sentiment, with research and consumer insights indicating that people are eager to lock in their travel plans to have something tangible to look forward to.

“Now more than ever, we need to consider our marketing activity. While the campaign’s message is simple – Travel Is Calling – it is also a bold statement to advertise in these times, but one we are confident to make.

“And we are fortunate to be in a position to do so. The APT Travel Group has a solid successful history, an excellent reputation, financial stability and very loyal trade partners and travellers who continue to support us.”

Check out the campaign video below:

 

Campaign assets are available for agents to use on ATG Connect.

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