New APT campaign focuses on the reality and resilience of travel

New APT campaign focuses on the reality and resilience of travel

APT Travel Group (ATG) has released a new ad campaign to show the strength of the travel industry and the reality of travel returning.

The campaign, ‘Travel is Calling’, aims to remind consumers that travel is an integral and enriching part of life and that while we may not be able to travel as we would like to right now, it is no less important.

The campaign is focused on the reality of future travel and will be launched on domestic, trans-Tasman and international journeys.

ATG’s general manager of marketing and digital, Vanessa Russack, said the campaign will support the company’s travel partners by encouraging travellers who are ready to book to get in contact with their agent and make it happen.

“We are starting to see the green shoots and we know people are keen to travel,” she said.

“We have also seen that through our recent successful tour in Queensland and an uptick in customer sentiment, with research and consumer insights indicating that people are eager to lock in their travel plans to have something tangible to look forward to.

“Now more than ever, we need to consider our marketing activity. While the campaign’s message is simple – Travel Is Calling – it is also a bold statement to advertise in these times, but one we are confident to make.

“And we are fortunate to be in a position to do so. The APT Travel Group has a solid successful history, an excellent reputation, financial stability and very loyal trade partners and travellers who continue to support us.”

Check out the campaign video below:

 

Campaign assets are available for agents to use on ATG Connect.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]