Destinations

New ad campaign encourages Melburnians to find ‘Your Happy Space’ in regional Victoria

Visit Victoria has unveiled a new advertising campaign encouraging Melburnians to cosy up to winter in the state’s regional areas.

‘Your Happy Space’ highlights stunning winter landscapes, soul-warming food and wine, scenic drives, fewer crowds and cosy accommodation all within easy reach for a short break in regional Victoria.

The intrastate campaign has been informed by market research and developed with input from industry. It is being featured on TV, radio, social media, digital platforms, outdoor platforms and more.

The winter activity for Your Happy Space is part of Visit Victoria’s work to grow visitor spending to $36.5 billion by 2025 and create thousands of local jobs.

Visit Victoria CEO Peter Bingeman said: “Victoria is the perfect winter playground. We have stunning natural landscapes, top-quality wineries, exquisite regional dining, and unique cosy accommodation right in our backyard.

“This campaign will remind Victorians of the happy space awaiting them in regional Victoria.”

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