Tourism

National Geographic urges public to ‘Make Good – Defy Plastic’ with innovative new platform

National Geographic has teamed up with creative advertising agency R/GA Australia to create a platform designed to address humanitarian, societal and environmental challenges by accelerating innovation for a better world.

The platform, ‘Make Good – Defy Plastic’, is being launched via an intensive, three-day innovation lab dedicated to the problem of ocean pollution from single-use plastic – the source of over 75 per cent of marine debris.

Make Good – Defy Plastic will seek to unearth and develop early-stage ideas that either reduce plastic consumption through behavioural change; revive coastlines by removing plastic waste or keeping it out of oceans; and redesign existing products and services to be plastic-free.

The innovation lab will be run during this year’s Semi Permanent festival later this month, which for the first time will also be a plastic-free event.

Ideas are currently being sought, with individuals and teams invited to submit proposals between now and 15 May.

A panel of experts from National Geographic and R/GA will then select participants for the lab, which will include inspirational talks, discussions, and one-on-one time with design, technology and marketing mentors.

At its conclusion, one idea will be chosen and showcased live at Semi Permanent, featured in National Geographic editorial, and further developed through ongoing mentorship from R/GA.

Sam Boynton, senior manager of business development and partnerships at National Geographic, said: “Big, complicated environmental issues like plastic pollution rarely have an obvious fix.

“So, we strongly believe that initiatives like Make Good are needed as a powerful means to identify, develop, and scale solutions that may otherwise have gone un-invented.”

Drew Klonsky, executive director of business transformation at R/GA Australia, said: “The goal of Make Good is to stimulate new ways of thinking and support young changemakers whose ideas could help address problems they’ve been unlucky enough to inherit.

“By partnering with National Geographic – a company synonymous with preserving, protecting and advancing our understanding of the planet – we hope to shine a light on amazing, transformational ideas and help take them to the next level.”

For more information on Make Good – Defy Plastic, and to make a submission for inclusion in the innovation lab, click here.

National Geographic’s country manager for Australia, Andrea Robinson, will be speaking about all things sustainability at Travel DAZE 2019. Click here to secure your spot at the travel industry’s most disruptive conference.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Virgin drops more than half a million Queensland airfares from $85

While its sale to Bain Capital is not yet set in stone, Virgin is still taking it to Qantas with a huge sale.

Share

CommentComments

Travel Agents

Agent Wrap: New AFTA chief mingles, Tripadvisor trials customer-to-agent service + MORE

It’s finally Friday! Or, as we call it in the Travel Weekly office, Agent Wrap day. We also like to call it Wineday.

Share

CommentComments

Wholesalers

Bunnik Tours offers first-ever Aussie itinerary

The tour will be lead by Dennis Bunnik himself, complete with a visit to Bunnik House, just in case your clients want to see where all the magic happens.

Share

CommentComments

Destinations

TEQ says Queensland is ‘Good to Go’ in new national campaign

Tourism and Events Queensland has unveiled a new campaign which, thankfully, doesn’t feature any nasty creatures like Irukandji jellyfish or Pauline Hanson.

Share

CommentComments

Technology

“Absolute game-changer”: Tour Atlas unveils white-label search engine for agents

Tour Atlas has been keeping busy during lockdown, launching what it thinks is a game-changing new service.

Share

CommentComments

Hotels

Hotel Wrap: Pier One Sydney Harbour’s special industry offer, Raffles Bali opens + MORE

Grab your knife and fork, because we’ve got news for all tastes and budgets with this week’s smorgasbord of hotel delights.

Share

CommentComments

Technology

INFOGRAPHIC: What travel might look like in a socially-distant world

We love an infographic here at Travel Weekly, mainly because it means we don’t have to write as much and can put our feet up for a bit.

Share

CommentComments

Cruise

Queensland welcomes new cruise operator on Sunshine Coast

Here’s some swell cruise news that is sure to lift the spirits of industry professionals and travellers alike.

Share

CommentComments

Aviation

New rule in place at Sydney Airport after passengers disembark Melbourne flight without COVID-19 screening

by Christian Fleetwood

A screening bungle at Sydney Airport has prompted a shift in the way NSW arrivals are screened going forward. Click here to read what you can expect.

Share

CommentComments

Destinations

Visit California gets cheeky with new text message campaign

The US state is sliding into travellers’ DMs with a string of text messages that seem more like they’re from a clingy ex than a destination.

Share

CommentComments

Aviation

Desperate travellers board flight to… nowhere

If you thought you were missing travel, wait until you see what avid travellers have been up to in Taiwan.

Share

CommentComments

Tourism

Australia’s inbound and domestic tourism spend falls by $6 billion

We’ve broken down Tourism Research Australia’s quarterly snapshot so that you don’t have to. And by “broken down”, we mean we skim read it and took a punt.

Share

CommentComments