Tourism

National Geographic urges public to ‘Make Good – Defy Plastic’ with innovative new platform

National Geographic has teamed up with creative advertising agency R/GA Australia to create a platform designed to address humanitarian, societal and environmental challenges by accelerating innovation for a better world.

The platform, ‘Make Good – Defy Plastic’, is being launched via an intensive, three-day innovation lab dedicated to the problem of ocean pollution from single-use plastic – the source of over 75 per cent of marine debris.

Make Good – Defy Plastic will seek to unearth and develop early-stage ideas that either reduce plastic consumption through behavioural change; revive coastlines by removing plastic waste or keeping it out of oceans; and redesign existing products and services to be plastic-free.

The innovation lab will be run during this year’s Semi Permanent festival later this month, which for the first time will also be a plastic-free event.

Ideas are currently being sought, with individuals and teams invited to submit proposals between now and 15 May.

A panel of experts from National Geographic and R/GA will then select participants for the lab, which will include inspirational talks, discussions, and one-on-one time with design, technology and marketing mentors.

At its conclusion, one idea will be chosen and showcased live at Semi Permanent, featured in National Geographic editorial, and further developed through ongoing mentorship from R/GA.

Sam Boynton, senior manager of business development and partnerships at National Geographic, said: “Big, complicated environmental issues like plastic pollution rarely have an obvious fix.

“So, we strongly believe that initiatives like Make Good are needed as a powerful means to identify, develop, and scale solutions that may otherwise have gone un-invented.”

Drew Klonsky, executive director of business transformation at R/GA Australia, said: “The goal of Make Good is to stimulate new ways of thinking and support young changemakers whose ideas could help address problems they’ve been unlucky enough to inherit.

“By partnering with National Geographic – a company synonymous with preserving, protecting and advancing our understanding of the planet – we hope to shine a light on amazing, transformational ideas and help take them to the next level.”

For more information on Make Good – Defy Plastic, and to make a submission for inclusion in the innovation lab, click here.

National Geographic’s country manager for Australia, Andrea Robinson, will be speaking about all things sustainability at Travel DAZE 2019. Click here to secure your spot at the travel industry’s most disruptive conference.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Uniworld sues MSC over $18.5m in damages from Venice ship collision

by Christian Fleetwood

Uniworld Boutique River Cruises has levelled a lawsuit against MSC Cruises over massive damages sustained in a Venice ship collision last year.

Share

CommentComments

Travel Agents

Agent Wrap: Registrations open for RWC 2023, Counselling for agents impacted by bushfires + MORE!

This week’s Agent Wrap is full of everything you need on a Friday: news of agents on voyages around the world, plenty of pictures and, most importantly, a short word count.

Share

CommentComments

Wholesalers

Wholesaler launches flexible European coach-touring brand

The new brand combines the convenience of escorted tours and the independence of FIT, with guaranteed departures on all tours, regardless of their size.

Share

CommentComments

Aviation

Aussie influencer slammed after tricking airline into free business-class upgrade

by Huntley Mitchell

An Australian influencer has copped a swathe of criticism after wearing a moon boot to successfully con airline staff into a free business-class upgrade.

Share

CommentComments

Destinations

South Australian Tourism Commission warned ‘Old mate’ ads weren’t “child-friendly” months before launch

Just released documents have shown that the SATC was warned its now infamous ‘Old mate’ ads were inappropriate months before the campaign even launched.

Share

CommentComments

Tourism

Flavour of the Week: Ex-Liberals leader named Boeing’s new regional boss, CMV’s team expansion + MORE!

If this edition of Flavour of the Week was a marine animal, it would be a blue whale. In other words, this wrap is an absolute whopper.

Share

CommentComments

Aviation

PHOTOS: Coco the very good rabbit scores a seat in business class

Nobody freak out, but we’ve got some very important news: this very cute bunny rabbit wearing a bowtie just scored its own seat in business class, and the photos are SO CUTE!

Share

CommentComments

Tourism

Coronavirus poses bigger threat to Aussie airports than SARS: analyst

Meanwhile, China has placed more than 18 million people in lockdown overnight as the number of those infected climbs to 650, with 18 confirmed deaths.

Share

CommentComments

Wholesalers

Wendy Wu Tours’ Aussie boss exits after less than three months

Troy Ackerman’s sudden departure follows that of Wendy Wu Tours global CEO Joe Karbo in July last year.

Share

CommentComments

Aviation

Qantas, Virgin Australia update pet travel policies following dog deaths

by Christian Fleetwood

Australia’s leading carriers will introduce further precautions on their pet policies, in association with the RSPCA.

Share

CommentComments

Aviation

Canberra Airport closed as fire services use airfield to fight “out of control” bushfire

Canberra Airport has cancelled departures and arrivals as its airfield is used by aviation fire services to facilitate aerial firefighting efforts.

Share

CommentComments

Hotels

Hotel Wrap: Accor’s new rideshare partner, Melia Hotels International opens first Thai hotel + MORE!

Welcome to the Hotel Wrap. This week’s addition features some gobsmackingly wonderful properties which we warn could cause a severe case of FOMO.

Share

CommentComments