My Adventure Store rebrands to My Adventure Travel

Young woman hiking stands on a mountain arms outstretched for freedom and positive emotion. Spectacular snowcapped mountain scenery.

Flight Centre Group’s Adventure travel specialist My Adventure Store has changed its name to My Adventure Travel in a move to better reflect the brand’s positioning and growth strategy.

In an aim to be the sole adventure travel provider within the Flight Centre group and leader in its space nationally, national marketing manager Paddy Scott said the new name was a natural progression for the full-service travel agency.

“We are very excited to announce the rebranding to My Adventure Travel aimed at clearly identifying our place in the market and providing a strong platform to implement our growth strategy,’’ Scott said.

Scott added that while My Adventure Store has enjoyed excellent brand recognition, there was a degree of ambiguity with the name implying we were a retail provider of adventure equipment rather than travel.

“The new name, My Adventure Travel makes it crystal clear what we do – offering the world’s best adventure travel experiences  – and better reflects our growth strategy, service offer and positioning,’’ Scott said.

My Adventure Travel is a full service travel agency with a focus on small group trips.  They offer expert advice on the widest range of adventure products and airlines to take care of every element of the customer’s journey.

The business has a national retail footprint as well as an online enquiry solution www.myadventuretravel.com and call centre.

my-adventure-travel

Latest News

  • Cruise

Princess Cruises unveils Sanctuary Collection, Star Princess to sail Alaska in 2026

From the sunny port of Barcelona, the Sun Princess welcomed worldwide media aboard for an update on what’s new and what’s next for Princess Cruises today, 23 April. The setting also doubled as the official naming ceremony for Princess’ first sphere class ship which was live streamed around the ship for all guests to enjoy. […]

  • News

Collette special offers across peak northern summer season

Global tour operator Collette has announced a series of special offers on selected dates across a range of tours in the peak northern hemisphere 2024 summer season. Greece The offers include ‘Greece & Its Islands’ features classics such as the Parthenon as well as the picturesque islands of Mykonos and Santorini. A saving of $700 […]

  • Aviation
  • News

Air India and All Nippon codeshare between the two countries

Air India and All Nippon Airways have signed a codeshare agreement connecting their networks. The new commercial partnership will provide more travel opportunities for customers of both India’s leading global airline and the largest Japan’s largest carrier. Effective from 23rd May, the Air India and All Nippon Airways agreement will see passengers fly to their […]

  • News

A&K offers minimum 18 weeks paid parental leave

A&K Travel Group will now provide a minimum of 18 weeks paid parental leave for both care-givers, setting a new standard for the travel industry. By providing 18 weeks of paid time off for all new parents, regardless of gender, A&K Travel Group is not only enabling parents to spend valuable time with their newborns […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]