Tourism

More Aussies intend to travel overseas than ever before – here’s where they’re going

New research from Roy Morgan shows that Australians intentions to travel overseas has seen significant growth compared with last decade.

Over 2.3 million (11.4 per cent) Australians aged 14+ are intending to travel overseas in the next 12 months, up a significant 4.2ppts from a decade ago.

The research company said this is because of strong Australian population growth over the past decade the absolute number of 2.3 million intending to travel overseas in the year to March 2018 has nearly doubled from 1.2 million (7.2 per cent) in the year to March 2008.

Australia is due to pass 25 million total population during the next month.

A strong driver of the increase is the increasing proportion of Australians now planning to travel to Asia in the next 12 months.

Now over 1 million (5.1 per cent) Australians aged 14+ plan to travel to Asia in the next 12 months, up 2.2ppts from a decade ago – and more than double in real terms. In the year to March 2008 just under 500,000 (2.9 per cent) Australians planned to travel somewhere in Asia in the next 12 months.

Source: Roy Morgan Single Source (Australia) Apr. 2007 – Mar. 2008 to Apr.2017 – Mar. 2018, n = averages 17,943 per year.
Source: Roy Morgan Single Source (Australia) Apr. 2007 – Mar. 2008 to Apr.2017 – Mar. 2018, n = averages 17,943 per year.

The most popular Asian destination is now Indonesia. 10.9 per cent of Australians planning an overseas trip in the next 12 months plan to travel to Indonesia, up 3.4ppts on 2008.

The bulk of these Aussie holidaymakers (10.3 per cent) plan on travelling to the tourist island of Bali and only 0.9% plan to travel to other parts of Indonesia. There is a small cross-over for Australians intending to travel to both Bali and other parts of Indonesia.

The other big winner over the last decade is Japan. Now 10.5 per cent of Australians planning an overseas trip in the next 12 months plan to go to Japan, more than double the 4.8 per cent of a decade ago. Since 2008 the popularity of Japan as a travel destination for Australians has overtaken China, Singapore and Thailand.

China has seen the most significant decline in popularity over the past decade as an Asian travel destination for Australians although it is worth remembering that the Beijing Olympics were held in China in August 2008.

Now 5.3 per cent of Australians planning an overseas trip in the next 12 months plan to travel to China, down 4.6ppts from 2008. The popularity of both Hong Kong and mainland China has fallen over the past decade although the city-state is still marginally more popular than mainland China.

Now 3.9 per cent of Australians planning an overseas trip in the next 12 months plan on travelling to Hong Kong, down 2.1ppts and 2.3 per cent plan on travelling to mainland China, down 2.6ppts.

Apart from China other destinations in Asia to go against the overall trend and decline in popularity include Thailand, down 0.9ppts to 7 per cent, Vietnam, down 0.6ppts to 3.9 per cent and Malaysia, down 1.2ppts to 3.6 per cent.

Source: Roy Morgan Single Source (Australia) Apr. 2007 – Mar. 2008, n= 1,378 and Apr. 2017 – Mar. 2018, n = 1,511. Base: Australians aged 14+ intending to travel overseas in the next 12 months.
Source: Roy Morgan Single Source (Australia) Apr. 2007 – Mar. 2008, n= 1,378 and Apr. 2017 – Mar. 2018, n = 1,511. Base: Australians aged 14+ intending to travel overseas in the next 12 months.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Cyprus offers to pay travellers COVID-19 bills

Cyprus has gone to new lengths to lure travellers back to the Mediterranean by offering to pay costs for anyone whose trip is ruined by COVID-19.

Share

CommentComments

Destinations

Major Japanese theme parks ask guest not to scream on rollercoasters

As the world begins to reopen, operators have begun rolling out new and creative ways to prevent the spread of COVID-19. But this is a new one.

Share

CommentComments

Tourism

Cover-More CEO exits

The global travel insurance provider has waved goodbye to its chief, but not before signing him up to a premium policy.

Share

CommentComments

Technology

Afterpay makes online travel play

If COVID-19 wasn’t already enough of a challenge for travel agents, a new OTA has entered the ring.

Share

CommentComments

Destinations

Tourism Malaysia’s new Aussie director on the destination’s big marketing shift

by Huntley Mitchell

The destination is placing much more of a focus on its digital presence and “smart partnerships”, as it looks to recover from the impacts of COVID-19.

Share

CommentComments

Aviation

How are high flyers dealing with coronavirus? A new jet-to-yacht service seems to be the answer

Are you or your clients keen to avoid cattle class (or any class for that matter) on your first post-coronavirus flight? Start saving your pennies for this new service.

Share

CommentComments

Tourism

STUDY: More than half of Aussies are keen to get travelling in the next six months

Find out where, when and how Aussies will hit the road once restrictions are lifted with this handy set of survey results.

Share

CommentComments

Travel Agents

Pandemic could push consumers to use agents over OTAs, says Barry Mayo

by Ali Coulton

The TravelManagers chairman has also predicted more bricks-and-mortar agents will make the switch to a home-based model, given the risk of further lockdowns.

Share

CommentComments

Destinations

Team behind Addicted to Maldives launches domestic-focused DMC

The new offering aims to help curate your clients’ domestic escapades so that you can give them their perfect post-lockdown getaway.

Share

CommentComments

Cruise

Cruise Wrap: CLIA offers training to non-members, more lines extend pause in operations + MORE

Travel Weekly staff dread Cruise Wrap days because they usually result in our deputy editor singing Enya’s “Orinoco Flow”, until we lock her in a cupboard.

Share

CommentComments

Aviation

Australian adult entertainer removed from flight over comments about George Floyd protests

This story has a bit of everything – an airline, an adult entertainer and even the ongoing George Floyd protests in the US.

Share

CommentComments

Road & Rail

Uber to offer ‘world-first’ car rental option Down Under

by Christian Fleetwood

You’d assume the bosses over at Avis, Budget, Hertz, Thrifty, and Europcar won’t be too pleased to read this news.

Share

CommentComments