Minor Hotels announces fourth franchised hotel

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Edited by Travel Weekly

    Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel.

    The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights the potential of the franchising model withing the portfolio, Minor Hotel said.

    Minor is also anticipating the opening of its first Avani Hotels franchise with the Avani Mooloolaba Beach Hotel. The property, set on the beautiful Sunshine Coast, is due to open in late 2025.

    “Franchising is an integral part of our company’s growth strategy. It allows us to partner with local operators who understand their markets deeply, while providing them with the resources needed to thrive. This collaborative approach has been key to our success and will continue to drive our presence in new and existing key markets,” director of franchising for Minor Hotels, Nathan Kelly, said.

    Room with a view at Oaks Melbourne on William Suites.

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