Destinations

Millennials driving a Chiang Mai makeover

Amy Bryant

A surge of low-cost flights is bringing an influx of Millennial travellers to Chiang Mai, prompting a destination reinvention.

Thailand’s Chiang Mai tourism market has undergone a millennial transformation that is now tapping into a new base of travellers seeking authentic Thai experiences.

Last year over 4.6 million arrivals at the city’s international gateway thrust the destination into a new light, with much of the tourism growth due to a rise in low-cost carriers.

According to C9’s Managing Director Bill Barnett, there is also an explosive impact of cinematic wanderlust on tourism.

“Be it ‘Eat Pray Love’ or ‘Notting Hill’, the impact of film in destination marketing is remarkable,” he said.

“While Thailand’s travel market outside of Bangkok shifted to the beach in the early millennium, a rising tide of Asian travellers and westerners increasingly want into the culture club instead of the atypical surf and turf.”

Over the past 10-years passenger arrivals have shot up by three-fold with 2013 being the turning point fuelled by the epic success of the Chinese film’ Lost in Thailand’.

Chiang Mai has been reinvented with a range of impressive new boutique hotels, a rampant art scene and budding culinary offerings the shift is resonating with Thai and foreign travellers alike. One of the most eagerly awaited entries to the creative scene was the debut of the MAIIAM Museum of Creative Art in mid-2016.

Digital media is super charging the pace of change as millennials abandon guidebooks and replace them with smartphones and a new mode of travel driven by authentic local experiences and a lifestyle of sharing thanks to Facebook and Instagram.

Don’t take our word, see for yourself:

ac7bdd10daecc8f4e220472da6f908e1d79129c8

 



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

Review: Le Farnatchi is a truly boutique beauty in the heart of Marrakech

by Nancy Hromin

Hidden in plain sight in the middle of the Medina, Le Farnatchi is a truly boutique beauty with only 10 suites offering a quiet and peaceful reprieve.

Share

CommentComments

Destinations

Sydney’s Great West Walk extended by 80km

Hikers, rejoice! This iconic trail has been extended to cover a whopping 140km, making it possible to walk from Parramatta to Katoomba.

Share

CommentComments

News

Hilton and Carnival named among Australia’s best workplaces

Travel Weekly unfortunately missed out on the list, though we do often hold up balloons that spell out our company name like in the featured image. It really boosts team morale!

Share

CommentComments

Aviation

ACCC raises concerns over Qantas’ acquisition of Alliance Airlines

The ACCC is also concerned about whether Alan Joyce’s volunteering on the tarmac has affected productivity, with workers beginning to raise eyebrows after his eighth morning tea break.

Share

CommentComments

Tourism

Virtuoso reveals hottest bounce back trends at Travel Week

Are you living it up at the fashion week of travel in Vegas this year? Or are you sitting at home suffering from FOMO? Either way, we’re sure these insights will tickle your fancy.

Share

CommentComments

Tourism

Tourism New Zealand seeks to attract “high-quality visitors” in new campaign

Nothing says ‘adventure’ like ziplining through a forest in New Zealand. Zipliners are up there with Marco Polo in our opinion.

Share

CommentComments

Cruise

Azamara rolls out luxe bar championing destination immersion

The line will launch its new bar concept across the entire Azamara fleet, with delicious destination-themed cocktails to get passengers in the zone.

Share

CommentComments

Tourism

Aurora Expeditions announces new Patagonia treks

Travellers are set to weave their way through the remotest parts of South America with these new itineraries, in their Patagonia gear of course.

Share

CommentComments

Cruise

New expert sessions announced for Cruise360

These new sessions have us so excited we went out and booked a cruise, only for us to realise the date overlapped with Cruise360 so we had to cancel.

Share

CommentComments

Hotels

Club Med’s flash sale has 30% off Asian resorts

Just to clarify, it’s 30% off resort deals, not the actual resorts themselves. Although that would be quite the sale.

Share

CommentComments

Midweek Interview

Midweek catch-up with Visit West Hollywood’s Tom Kiely

This week we caught up with the CEO of Visit West Hollywood Tom Kiely who kept praising Australia and our travel industry. We just couldn’t stop blushing!

Share

CommentComments

Destinations

Corona announces its own tropical island destination in South America

If drinking beer on the beach is one of your favourite holiday activities then there’s no better destination for you!

Share

CommentComments