Aviation

Malaysia Airlines partners with ‘Top Employer’ winner Amadeus

Technology powerhouse Amadeus has today announced a partnership with Malaysia Airlines, and we’re pretty excited about it.

rachel

Why? Because now every time you fly Malaysia Airlines, you’ll get advanced technology solutions from Amadeus.

If you’re confused, this technology takes data about a traveller from multiple sources, builds a 360-degree, real-time picture of who the traveller is, and integrates it with advanced personalisation logic so that the airline can cater to their expectations and demands while travelling.

Amazing.

This will help Malaysia Airlines intimately understand its customers (obviously) and deliver highly personalised offers across all touchpoints, maximising every merchandising revenue opportunity.

Captain Izham Ismail, Chief Executive Officer, and Group Managing Director, Malaysia Airlines Berhad, said the company is excited to adopt Amadeus Customer Experience Management.

“Technology offers us the ability to truly delight our customers, to know them better than ever before, and be able to propose to them the right offers at the right time through the right touch-point, all along their journey.

“They’ve been a true partner – supporting our transformation and sharing the same drive to put the customer at the centre – and we’re glad to take this partnership further,” he said.

Said technology can also help increase revenues by upselling tailored and relevant offers to customers, through the right channels and at the right time; and improve customer retention by delivering personalised, proactive care to frequent travellers in the event of disruption.

Cyril Tetaz, Head of Commercial for Asia Pacific Airlines for Amadeus, said the company’s vision for Airlines was to reach every customer and personalise their experience.

“We have deep respect for Malaysia Airlines. What the airline has achieved in the past year and what it continues to strive to achieve is incredible, and we are humbled to play a part in its transformation.

“Our flagship personalisation solution, Amadeus Customer Experience Management, is a key piece in putting this puzzle together. We’re delighted that Malaysia Airlines has chosen it, and we are excited to continue working with Malaysia Airlines to adapt and evolve its products to go above and beyond meeting the needs of travellers,” he said.

Amadeus and Malaysia Airlines have also celebrated a landmark accomplishment – the successful migration of the airline’s passenger service system (PSS) to the Amadeus Altéa Suite in mid-2017.

The cutover means that Malaysia Airlines’ core passenger processes including reservation, inventory, check-in and departure control now run on Amadeus’ cutting-edge platform.

Malaysia Airlines also completed a successful shift to Amadeus’ e-Retail Internet booking engine earlier in the year.

The new Internet booking engine provided by Amadeus is giving passengers a leaner, more user-friendly experience from booking tickets to pre-purchasing excess baggage, meals and managing loyalty points, all at the click of a button.

Top Employers Institute has also recently recognized the strides that Amadeus has made in its offices in Bangkok, Singapore, and Sydney, naming the company a Top Employer in all three countries.

This is the first time Amadeus has gained the recognition in Singapore, and the second and third consecutive years it has received this award in Sydney and Bangkok respectively.

“This certification is awarded to the best employers in the world, namely organizations that demonstrate excellent employee offerings and employment practices that help people grow personally and professionally.

“Our survey found that Amadeus fosters a conducive work environment and offers innovative initiatives that are forward-thinking and aligned with their company culture,” said the Top Employer’s Institute.

In Asia Pacific, Amadeus boasts a workforce of more than 4,200 people from more than 40 nationalities.

Driven to continue engaging employees across all territories in multiple languages, there is keen focus on building Amadeus’ reputation as an employer of choice, attracting and hiring the right people, and instilling pride to support motivation and retention.

Pablo Alonso, Asia Pacific Human Resources Director at Amadeus, confirmed why Amadeus is killing it.

“At Amadeus, people and culture are at the heart of our business. We place a strong focus on developing our HR practices to create a fully committed, engaged and culturally diverse workforce,” he said.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

The Travel Industry Hub creates online community

Are you sick of attending webinars where everyone leaves straight after they end, leaving no chance to network and chat? Well, TTIH is doing something about it.

Share

CommentComments

Aviation

Brisbane Airport achieves global COVID-safe accreditation

While the health and safety protocols at Brisbane’s quarantine hotels are being questioned, at least the airport’s got it together.

Share

CommentComments

Hotels

Nail-biting images emerge of youths taking selfies on Sydney hotel ledge

Bloody kids these days and their death-defying selfies. Back in our day, the cameras were so big that we’d be lucky to get one up a staircase, let alone onto the ledge of a building.

Share

CommentComments

Destinations

South Australia changes border restrictions for travellers from NSW

by Huntley Mitchell

Finding it hard to follow of all the constantly-changing domestic border restrictions? Travel Weekly has done some of the deciphering for you here.

Share

CommentComments

Cruise

Royal Caribbean extends cruise suspension, announces US$40m funding pool for agents

Despite what the headline suggests, the cruise group isn’t offering agents to take a dip in a literal pool of cash, much to our disappointment.

Share

CommentComments

Wholesalers

The Travel Corporation’s Aussie CEO to depart as part of major exec changes

Here’s some very big news right here for your Friday, with TTC’s Fiona Dalton set to fly the coop after just three months in the top role.

Share

CommentComments

Aviation

Indonesian socialite books out entire flight to Bali to avoid COVID-19

The grandson of a pharmaceutical tycoon reckons booking out an entire commercial flight is cheaper than chartering a private jet.

Share

CommentComments

Hotels

Opening date revealed for W Melbourne

Have you been waiting with bated breath for Marriott to reveal the opening date for its new Melbourne property? Well, you can now rid yourself of all that anxiety.

Share

CommentComments

Travel Agents

CTM boss in legal stoush with Brisbane City Council over $20 million property plan

Jamie Pherous has become entangled in a legal battle with the council over a swimming pool he wants to build at his new property on Brisbane River.

Share

CommentComments

Wholesalers

Get in quick! Trafalgar launches ‘Break Out & Break Free’ sale

It appears 2021 is the year of the sale, with Trafalgar joining the already long list of travel brands spruiking their discounted wares.

Share

CommentComments

Aviation

Unions take Qantas to High Court over JobKeeper “wage theft”

by Ali Coulton

Having lost on appeal in the Federal Court late last year, the unions are now taking their JobKeeper fight against Qantas to the High Court.

Share

CommentComments

Cruise

Carnival to ditch 19 ships, as company posts $2.8 billion quarterly loss

Carnival Corporation has added another ship to the pile of vessels that it will offload in order to stay afloat beyond the COVID-19 pandemic.

Share

CommentComments