Luxe boutique hotel brand to make Australasian debut in Sydney this year

Luxe boutique hotel brand to make Australasian debut in Sydney this year
By Travel Weekly


Aiden Darling Harbour is set to open in mid-2021, marking the luxury boutique hotel brand’s debut in Australasia.

Constructed across eight storeys in a beautifully remodelled 1930s art deco building, the Pyrmont hotel will feature 88 compact rooms, a 25-metre-high hidden mural and contactless technology.

Aiden Darling Harbour’s guest rooms will offer snooze-inducing features like a pillow menu, a meditation and white noise channels, double-glazed windows, blackout blinds, and customisable lighting with pre-set bio-adaptive scenes.

These are complemented by a ready-to-fill mini-fridge, a Nespresso coffee pod machine, a Dyson hairdryer, refillable Rituals bathroom amenities, a combined clothing steamer and iron, a wall-mounted TV with Chromecast, and space-saving storage.

Some rooms also feature a private balcony complete with outdoor furniture, looking out to Darling Harbour and the city skyline.

A unique highlight of each room is the wall murals above the bed head depicting flora from the local area, hand-painted by award-winning Australian artist Jessica Le Clerc.

She is also the creator of the hotel’s secret internal wall mural, which is visible only from a handful of rooms, providing a private art exhibition experience to select guests.

Other locally-inspired works by Jess can be seen in the boutique hotel’s combined lobby, café and bar on the street-level facing Pyrmont Bridge, where guests (and locals) can enjoy all-day dining and access 24-hour reception, self-check-in and check-out via kiosk, complimentary WiFi and digital room keys.

The Aiden-branded hotel is the latest offering from BWH Hotel Group, a global hotel company that encompasses WorldHotels, Best Western and SureStay, and their suite of 16 brands.

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