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Local marketing agency lends a hand to travel and hospitality brands

Strategic brand, marketing and PR agency Example has launched an initiative in support of the hospitality, travel and entertainment industries amid the COVID-19 crisis.

Dubbed ‘Good Example’, the agency will provide pro-bono time and creative expertise each week to brands in those industries who need it most.

Andy El-Bayeh, co-director of Example, said: “Example would not exist without the love and support of our friends and peers working in food, drink, travel, music, and entertainment – industries which are facing unprecedented and ever-changing challenges.

“In a time of much uncertainty, the importance of unity and community is clearer than ever.”

Example co-director Rebecca Gibbs added: “Amongst the upheaval of the past few weeks, we’ve been inspired and energised by those adapting positively to change and producing ideas that foster community, connection and hope.

“By providing time and expertise where we can, we hope to collectively push innovation and support the creative industries we love and exist in”.

Founded by El-Bayeh and Gibbs in 2017, Example’s clients include the Papua New Guinea Tourism Promotion Authority, PromPerú, Merivale, and Moelis Australia Hotel Management.

Brands are encouraged to email their brief to good@example.com.au. The agency will work on one submission pro-bono each week.


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