Livn founder Steve Martinez: “We need the industry to reach its full potential”

Livn founder Steve Martinez: “We need the industry to reach its full potential”

It’s high time for tour and activities suppliers to become more connected with buyers and in turn, travellers, according to Livn founder and chief commercial officer Steve Martinez.

Speaking at the Travel DAZE conference in Sydney on Monday, Martinez said the travel industry still has a way to go in creating a more seamless experience for booking travel.

To simplify the process, Martinez founded Livn, a network infrastructure provider that connects buyers with sellers of tours and activities.

Though Livn is not an online travel agent (OTA), it is purely business-to-business and gives live access to tour operators inventory.

The idea is to create new channels and makes existing ones work more efficiently.

For Martinez, the idea for Livn was borne out of the increasing popularity of tour-style travelling.

“Touring has 10 per cent of the total market share of travel, that’s bigger then rail, cruise, and car,” Martinez said.

“Not surprisingly, the movers and shakers are moving into this realm and OTAs are taking notice. Hundreds, millions are pouring into the segment.”

“The tour and activities space is alive, and it’s happening.”

“We need the industry to reach its full potential and that means overcoming barriers.”

Cue Livn, which already boasts connections with 700,000 tour and activities providers, from segue tours to scuba diving and art courses.

The next step, said Martinez, is getting the booking process as easy as possible for customers.

Once it is, “bookings online are more likely to grow,” he said.

“Customers need to have a better selection, and effortless processes when searching, shopping and booking online.

 “In the end, customers will be the winners.

“The losers will be travel agents and suppliers who ignore digital possibilities,” he finished.

Latest News

  • Tour Operators

Flight Centre leadership team visits Morocco for Planting for the Planet

Senior members of Flight Centre have visited Morocco to see the impact of its Planting for the Planet initiative. Flight Centre global managing director, Andrew Stark, joined by Flight Centre Travel Group founder and CEO, Graham Turner, and Reforest founders Daniel Walsh (CEO) and Tim Stainlay (COO/CFO), along with other senior leaders, travelled to the […]

  • Food & Beverage

Four Seasons Hotel Sydney popular Aperitivo returns to Grain Bar

Four Seasons Hotel Sydney is relaunching its popular Aperitivo, now located in the George St venue’s award-winning Grain Bar. Originally launched into Mode Kitchen & Bar in 2023, Aperitivo is inspired by the classic Italian evening ritual where guests enjoy a cocktail, paired with traditional Italian antipasti bites. It became a much-loved offering for Sydneysiders […]

  • Hotels

Raffles Grand Hotel d’Angkor unveils new electric tuk-tuks

Raffles Grand Hotel d’Angkor, the iconic luxury hotel in Cambodia, has introduced a new fleet of electric tuk-tuks, providing an eco-friendly transportation option for guests. ONiON Mobility, a green transport company based in Phnom Penh, manufactured the new tuk-tuks. The partnership between Raffles and ONiON underscores a shared commitment to environmental sustainability, the hotel said. […]

  • Hotels

Mandarin Oriental is set to open a new luxury resort and branded residences in Bali

The Mandarin Oriental Hotel Group has announced plans to open a new luxurious hideaway resort with private residences in Bali’s southern coast on the Bukit peninsula. Set to open in 2027, the property promises to redefine luxury living on the island. From the cliffside plateau of elevated terraces, the resort offers dramatic panoramic views of […]

  • Tour Operators
  • Travel Agents

PONANT, Journey Beyond and A&K host Central Coast soiree for agents and clients

PONANT, Journey Beyond and A&K hosted back-to-back ‘Bring A Client’ events in Newcastle and the Central Coast, bringing together a total of 100 agents and clients over two exciting evenings recently. Representing PONANT was NSW & ACT state manager, Kristina Sambaher, who was joined by Journey Beyond business development manager NSW/ACT Deon Johnson, and Abercrombie […]

  • Destinations
  • Hotels

The Myconian Collection adds Myconian Sunrise Agrari Beach to its portfolio

The Myconian Collection has announced the addition of Sunrise Agrari Beach to its portfolio of properties in Mykonos, Greece. The addition of the property brings the collection to a total of 14 properties located in breathtaking sites across the island. The new addition has been redesigned and relaunched, promising an idyllic escape for travellers seeking […]

  • Hotels

OUTRIGGER Kona Resort and Spa completes US$60 million renovation

Hawai’i’s OUTRIGGER Kona Resort & Spa has completed its US$60 million (AU$90 million) renovation as is once again ready to welcome guests to Keauhou, a name that signifies “New Era”. The revitalised 511 guest rooms/suites and meeting spaces blend the property’s heritage and reverence for voyaging with modern aesthetics. The concept of “koi au” inspired […]

  • Technology

Australian agents responded quickly to Crowdstrike crash

Local travel professionals and businesses moved quickly into action to provide support to the many Australians whose travel plans were thrown into chaos on Friday and into the weekend. The chaos was the result of the flow-on effect of the suspension of check-in services and flights domestically and globally. A blue screen with the outage […]

  • News

Booking.com and Airbnb named as the preferred booking platforms of digital nomads

A new YouGov Survey has found that booking.com and Airbnb are the most popular booking platforms for digital nomads. For this poll a ‘Digital Nomad’ was defined as someone who travels freely for an extended period (at least one week), while working remotely using technology and the internet. YouGov Surveys have found that almost one […]

  • Attractions
  • Food & Beverage

Singapore Airlines has been announced as the first airline partner of Taste Port Douglas

Singapore Airlines has been announced as the first airline partner of Taste Port Douglas food festival presented by Sheraton Grand Mirage Resort, Port Douglas. The Taste Port Douglas Takeover Series now has a presentation partner in Singapore Airlines and features Michelin star chef, Michael Wilson from Singapore marking this the first time the festival has […]