Tourism

Lisa Ronson to leave Tourism Australia

The folk over at Tourism Australia (TA) are no doubt shedding tears this morning after announcing chief marketing officer, Lisa Ronson will be departing from the organisation in March.

Ronson is leaving to pursue a new career opportunity with Coles group, TA said in a statement.

Managing director, John O’Sullivan, said that Ronson had done an outstanding job in her four years leading the marketing team.

“Lisa has been a wonderful custodian of the Tourism Australia brand. In her time as CMO, she has brought a new level of customer centricity, commercial focus and creativity to our marketing,” he said.

“She is someone who believes passionately in the power of creative ideas and partnerships to deliver commercial results. That approach is certainly a big part of the legacy she leaves our organisation and especially evident with recent creative campaigns such as Aussie News Today, Dundee and UnDiscover Australia.

“We will not only miss Lisa’s marketing expertise, but also her enormous enthusiasm for the industry and passion for her colleagues. She’ll be sadly missed but goes with our very best wishes and gratitude for a job extremely well done.”

Recognised within the industry as one of Australia’s top CMOs, Ronson led a number of award-winning Tourism Australia marketing campaigns, including Dundee: The Son of a Legend Returns which, amongst many honours, received a coveted Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity.

dundeetourism-hero-e1517791272552

Ronson said it had been an honour and a privilege to lead the Tourism Australia marketing team and help promote Australia to the world.

“I’m hugely grateful for my time at Tourism Australia. I’ve been fortunate enough to work on so many amazing projects, with talented and enthusiastic people and for such a great brand,” she said.

“I will miss it a great deal, especially the team and the industry, but feel that the time is right to move on and hand over the reins.”

Ronson has agreed to stay with TA until March 2019, to help manage the transition and bed in Tourism Australia’s newly appointed global creative and digital agencies: M&C Saatchi, Digitas and ASAP+.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

New airline set to take off in June

Yes, you read correctly. A new airline is set to launch its first flight next month amid the most hostile commercial aviation environment in the industry’s history.

Share

CommentComments

Travel Agents

Agent Wrap: Flight Centre to host new webcast, win a holiday to New Zealand + MORE

This week’s Agent Wrap is best accompanied by a mid-range bottle of red and a big, greasy pizza. Well, at least that’s what Travel Weekly’s journo was accompanied by while writing this.

Share

CommentComments

Tourism

Airbnb sees huge spike in domestic travel bookings

Looks like Aussies have begun to get itchy feet in self-isolation. Let’s hope hotels are seeing a similar surge.

Share

CommentComments

Hotels

Samoan resort focuses on staff smiles during stand-still

Travel restrictions have put a halt to this Samoan resort’s ability to welcome guests, so it has chosen to focus on its staff instead.

Share

CommentComments

Destinations

Visit USA memberships are now half-price!

Do you love the smell of a great bargain in the morning? Get a whiff of this discounted membership deal courtesy of Visit USA.

Share

CommentComments

Cruise

WATCH: Celebrity Cruises celebrates 30 years

Keen to celebrate the cruise line’s 30th birthday? Travel Weekly recommends watching this fitting video tribute while chowing down on some party pies or fairy bread.

Share

CommentComments

Technology

Aleta Hunt joins Livn as head of partnerships

Livn’s hunt is over for its head of partnerships. See what we did there? Yeah, we know our jokes are pretty corny, but that doesn’t stop us from cracking them!

Share

CommentComments

Hotels

Hotel Wrap: Rydges employee tests positive for COVID-19, Fullerton ups its cleaning measures + MORE

We’re taking you around the world in five minutes with this week’s Hotel Wrap, or 10 minutes if you’re a slow reader.

Share

CommentComments

Tourism

Wondering when international travel will restart? This new chart could hold the answer

The timeline for international travel’s restart has just become a whole lot clearer, thanks to a new chart detailing Australia’s plans.

Share

CommentComments

Destinations

Tourism New Zealand unveils ‘Pure Promise’ to the world, as Aussie GM talks up the bubble

by Christian Fleetwood

Meanwhile, Travel Weekly’s reporter has made a pure promise of his own: to only drink water, cow’s milk and straight vodka during lockdown.

Share

CommentComments

Aviation

Flight awkwardly turns around after discovering airport was closed

In an embarrassing mix-up, a passenger plane scheduled to land in Sardinia was forced to head back to Germany after discovering there was nowhere to land.

Share

CommentComments

Road & Rail

Company behind well-known UK coach holiday brands collapses

by Huntley Mitchell

The parent company of two well-known UK coach holiday operators has gone into administration, resulting in tens of thousands of customers’ trips being cancelled and more than 2,500 job losses.

Share

CommentComments