Tourism

Linkd Tourism’s Michael Cassis promoted to GM role

Travel sales, marketing and PR company Linkd Tourism has announced the promotion of account manager Michael Cassis to general manager of its local operations.

Cassis (pictured above, right) will retain his account management responsibilities for several of Linkd Tourism’s US and Japanese destinations, while also supporting its business operations by leading the company’s team of account and marketing managers and identifying new opportunities.

Since joining Linkd Tourism in April 2020, Cassis has developed and executed the trade strategy and in-market plans for Oklahoma Tourism & Recreation, Visit Gifu, Kanazawa City and Nagano City, as well as seek and pitch for new opportunities.

Kylee Kay (pictured above, left), managing director of Linkd Tourism, said: “I have known Michael for many years and was thrilled to have him join our team last year.

“He has shown true leadership, outstanding knowledge and market understanding, and the grit needed in these turbulent times to lead each business unit out the other end.

“Michael is so well-known and loved, and it is an honour to have him on board. There is nobody better to take Linkd to greater heights as we continue to provide value to our much-loved clients.”

Commenting on his new role, Cassis said: “When I joined Linkd Tourism in April 2020, I was grateful to Kylee and the team for welcoming me into the business during such a volatile time for our industry.

“I’m so proud of the creativity and resilience the team and business have shown throughout the past year and look forward to supporting Linkd Tourism further in 2021, as we continue to offer dynamic and results-driven opportunities for international destinations and products to engage with the Australian and New Zealand market.”

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