Lake Macquarie City Council has unveiled a new campaign to promote the city as a weekend destination while encouraging younger visitors to explore the range of thrill-seeking activities it has to offer.
The ‘Love the Lake’ winter campaign was designed to raise awareness of the nature and adventure experiences available to the 18-to-35-year-old demographic, such as abseiling beside a waterfall in the Watagans National Park, kayaking to sand islands on the lake, surfing the iconic Catherine Hill Bay or watching the sunrise from natural beach caves at Caves Beach.
The 30-second video, which includes a 15-second cut-down and a further three themed spots, is running across Facebook and Instagram. An original music track, produced by Rumble Studios, was commissioned to accompany the video.
Adventure and travel media company We Are Explorers created the campaign via its in-house content agency, Explorer Studios, which was appointed by Destination NSW in conjunction with Lake Macquarie City Council.
Henry Brydon, founder of We Are Explorers, said: “Lake Macquarie is a destination which has way more to offer than just the largest saltwater lake in the southern hemisphere.
“We were tasked with showcasing the range of experiences Sydney escape artists can collect there within one adventure-fuelled weekend.
“Working alongside Destination NSW and Lake Macquarie City Council, Love the Lake captures these epic moments that can be found just 90 minutes from Sydney.”