Technology

Klook celebrates Aussie success, outlines global expansion plans

Travel activities and services booking platform Klook has marked its fifth anniversary and celebrated its success in Australia with an industry event hosted by co-founder and chief operating officer Eric Gnock Fah.

Klook currently offers over 100,000 things-to-do and services in more than 350 destinations through direct partnerships with local operators. Its online booking offerings include attraction tickets, tours, local transportation, food and beverage, and unique experiences.

At the event, Gnock Fah revealed that the company is set to surpass 60 million annual trip bookings in 2019, and expects to expand its current workforce from 1,500 to over 2,500 in over 30 offices by the end of 2020.

Klook’s Eric Gnock Fah at the event

Klook also hopes to expand its footprint worldwide by deepening its roots in the Asia Pacific and accelerating growth for European markets.

In addition to its current engineering hub in Shenzhen, China, Klook will expand its innovation capabilities to Singapore, with a focus on adopting connectivity integration and data science in the immediate future.

Klook is also aiming to launch point-to-point train tickets and sought-after passes for the world’s major rail networks.

Just last week, Klook launched China Rail on its platform, marking an important milestone for the company’s ongoing efforts to digitise complex rail systems.

In Australia, Klook’s team has grown from one to 12 in the space of a year. In that time, its Australian and New Zealand subscriber base has grown by 132 per cent, and app downloads have grown by 374 per cent, with the top destinations being Osaka, Tokyo, Singapore, Phuket, and Bali.

Attendees at Klook’s event last week

“Since day one, Klook has envisioned to bring the world closer together by connecting travellers with the best of any destination,” Gnock Fah said.

“When we started the business five years ago, we faced a major roadblock due to the fragmentation of in-destination travel services.

“We’ve not only overcome the challenge but also transformed the sector in the process through innovative digital solutions, collaboration with local tourism authorities, championing talents who share our vision, and empowering operators for a healthier and more diverse local tourism ecosystem.”

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