Destinations

“It’s going to work well with my Instagram” Tourism NT’s new push to attract millennials

Tourism NT has teamed up with PEDESTRIAN.TV to create a new video campaign aimed at attracting young Aussies to the big red.

The three-part mockumentary style series, appropriately titled “All the Gear and No Idea”  chronicles PEDESTRIAN.TV’s very own Lucinda Price, Sydney funny girl Tanya Hennessy and radio host Michael Beveridge as they embark on 3 very different Northern Territory experiences.

In the search for the biggest croc and best pub grub to the most Instagrammable adventures, mountain biking in the outback and primo room service at a swim-up hotel room, the series demonstrates that the NT truly has something for every travel personality and encourages young Aussies to do themselves a favour and go bush for themselves.

“The Territory has a big reputation for quirky and adventurous marketing campaigns, so we jumped at this opportunity to work with the folks at PEDESTRIAN.TV and shout-out about the incredibly Instagrammable adventures that await young Aussie travellers in the NT,” said  Tony Quarmby, GM of Marketing, Tourism NT.

“Not only was Out of the Office wildly fun to shoot thanks to the antics of Tanya, Michael and Lucinda, but it cut to the essence of what the NT is all about – fun, adventurous, enriching and incredibly spiritual experiences in some of the most pristine and accessible wilderness Australia has to offer, with great accommodation and good food to boot!”

The video series is a part of a broader campaign with PEDESTRIAN.TV, including social content and an editorial series which is hosted across a dedicated content hub, News and Travel verticals.

This one is by far our favourite. You can watch the other two videos here and here.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

COVID vaccine will be compulsory for Qantas passengers, says Alan Joyce

Meanwhile, the Oxford and Pfizer vaccines are making progress with one reporting yet more efficacy results and the other pushing for an early release.

Share

CommentComments

Cruise

Aurora Expeditions reveals 2022 itineraries and internal renders for Sylvia Earle

Looking to give your travel bookings a bit of a boost? Well, consider Aurora’s new itineraries and renders the expedition cruising equivalent of a Red Bull.

Share

CommentComments

Wholesalers

‘The Places We’ll Go’: Bunnik Tours launches campaign for 2022 trips

It appears Dennis has been rifling through his collection of Dr Seuss books to find inspiration for his latest campaign. We can’t wait to see what he does with Green Eggs and Ham.

Share

CommentComments

Travel Agents

MTA advisor’s promotional effort sees customers “flocking” to book

CONTENT WARNING: This article is 90 per cent puns about sheep, so if you hate fun and laughter, please skip to the next story.

Share

CommentComments

Destinations

ScoMo reveals fresh candidates for expanded travel ‘bubble’, including some Chinese provinces

by Ali Coulton

With two-way trans-Tasman travel off the cards for the foreseeable future, Australia’s PM has revealed a few north Asian candidates for an expanded ‘bubble’.

Share

CommentComments

Aviation

Muslim influencer claims she was kicked off flight because “entitled white man” felt uncomfortable

The influencer said she was removed from a flight following an altercation with a man whose behaviour she claims would have seen her, a veiled Muslim woman, detained.

Share

CommentComments

Travel Agents

Australia’s small business ombudsman says travel agent support package is “a matter of urgency”

The calls for ScoMo to get off his backside and announce the lifeline agents so badly need have grown even louder and slightly terser.

Share

CommentComments

Aviation

Berlin’s new airport opens nearly a decade late and $6.5 billion over budget

You know what they say: better late than never. Well, that’s what we assume the masterminds behind this new airport have been telling themselves for the past eight years.

Share

CommentComments

Events

Tourism Australia’s marketing team recognised with prestigious award

While it’s been a tough year for Australia’s tourism industry, its lead organisation had something to celebrate about on Friday night.

Share

CommentComments

Cruise

Carnival-owned cruise lines suspend select sailings until November 2021

Another day, another cruise pause update from your trusty buddies at Travel Weekly. You can thank us by sending cupcakes and a bottle of vodka.

Share

CommentComments

Aviation

Qantas, Jetstar and Virgin ramp up operations in response to NSW-Victoria border reopening

Those living in Mascot and Tullamarine can expect a bit more overhead noise from now on, with Aussie carriers getting busy again between the two states.

Share

CommentComments

Wholesalers

Helloworld acquires cruise wholesaler, renews deal with Qantas

Despite Andrew Burnes not being very smiley in the accompanying photo, you can bet these two very big announcements will have him grinning from ear to ear.

Share

CommentComments