Tourism NT has teamed up with PEDESTRIAN.TV to create a new video campaign aimed at attracting young Aussies to the big red.
The three-part mockumentary style series, appropriately titled “All the Gear and No Idea” chronicles PEDESTRIAN.TV’s very own Lucinda Price, Sydney funny girl Tanya Hennessy and radio host Michael Beveridge as they embark on 3 very different Northern Territory experiences.
In the search for the biggest croc and best pub grub to the most Instagrammable adventures, mountain biking in the outback and primo room service at a swim-up hotel room, the series demonstrates that the NT truly has something for every travel personality and encourages young Aussies to do themselves a favour and go bush for themselves.
“The Territory has a big reputation for quirky and adventurous marketing campaigns, so we jumped at this opportunity to work with the folks at PEDESTRIAN.TV and shout-out about the incredibly Instagrammable adventures that await young Aussie travellers in the NT,” said Tony Quarmby, GM of Marketing, Tourism NT.
“Not only was Out of the Office wildly fun to shoot thanks to the antics of Tanya, Michael and Lucinda, but it cut to the essence of what the NT is all about – fun, adventurous, enriching and incredibly spiritual experiences in some of the most pristine and accessible wilderness Australia has to offer, with great accommodation and good food to boot!”
The video series is a part of a broader campaign with PEDESTRIAN.TV, including social content and an editorial series which is hosted across a dedicated content hub, News and Travel verticals.