Exhibitions

ITB Asia 2018 kicks off highly-anticipated event with a record-breaking number of exhibitors

ITB Asia, ‘Asia’s Leading Travel Trade Show’, opened its doors today at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore.

The three-day conference and exhibition will run until Friday 19 October 2018.

Under the overarching theme, “Travel Reimagined”, top industry leaders will deliver insights on the key trends provoking disruption across the travel industry and how brands are innovating to stay competitive.

The expected over 1,000 exhibitors and over 1,000 buyers will be able to appreciate the exciting exhibition event and conference programme, featuring the strongest line-up of exhibitors and speakers yet.

“ITB Asia continues to maintain its position as the leading travel trade show in Asia. It remains one of the top business platforms for connecting exhibitors and partners with key decision makers in the MICE, Corporate and Leisure travel industry,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.

“Working in close collaboration with our partners and exhibitors, we are delighted to unveil one of our most engaging and exciting programmes yet. We look forward to welcoming visitors to this year’s show!”

As part of the keynote line up today, Microsoft and Google will provide insights on what will disrupt and change the way we travel and do business, whilst Ctrip will shed light on challenging the international travel market.

Tomorrow, leading companies discussing the future of travel distribution, will include Booking.com, Hotelbeds Group, Jacobs Media Group, KAYAK, Skyscanner and Triptease.

On Friday, the final day of the show, Thomas Cook, Mileslife, Tujia, Fliggy & Dragon Trail Interactive will discuss how Chinese travellers are changing the world and how brands can win them over.

The number of Corporate and MICE participants at ITB Asia has increased by 49 per cent compared to last year.

To reflect this strong support and the increased focus in this area, ITB Asia will launch several new initiatives for the MICE and Corporate segments, including gathering industry leaders at the newly launched MICE & Corporate Hub. Confirmed partners and speakers include Airbnb for Work, CWT Meetings & Events, site and Troovo, to name a few.

Other new initiatives include the dedicated MICE & Corporate Speed Networking sessions which have already sold out, and the MICE Tech Showcase which will feature some of the most exciting innovations helping to solve today’s complex issues in the MICE industry.

The show has seen a 20 per cent increase, compared to 2017, in new exhibitors signing up for this year’s show following the growth in demand from Asian and European participants.

This year’s new registrations include National Tourism Organizations (NTO) and Regional Tourism Organizations (RTO). ITB Asia is pleased to welcome new NTO exhibitors from Abu Dhabi, Botswana, Croatia, Mauritius, Papua New Guinea as well as RTO exhibitors such as Fukuoka, Kansai, Rovaniemi and more.

Whilst Asian exhibitors continue to dominate the show floor this year, we have seen a strong growth in the number of European exhibitors participating in the show for the first time.

These include the Ministry of Transport & Construction of the Slovak Republic, Polish Tourism Organisation, Tourism Association of Canton Sarajevo and Visit Ukraine.

Compared to last year, ITB Asia 2018 has experienced more than 125 per cent growth in the number of hotel groups signing up as part of the Buyers Programme Partners.

Exceptional support has been received from leading hotel groups such as Best Western International, InterContinental Hotels Group (IHG), Melia Hotels International and Worldwide Hotels, Pan Pacific Hotel Group, Radisson Hotel Group, WorldHotels AG and Wyndham Hotel Group.

The launch of a dedicated Muslim Pavilion, housing the Muslim Travel Showcase sees Muslim travel as a key theme for ITB Asia this year.

With the release of the Mastercard-Halal Trip Digital Muslim Travel Report (DMTR) 2018, the latest insights and in-depth analysis into the Muslim travel market and behaviours when it comes to trip planning, research and engagement in the digital space will be revealed.

CrescentRating will present its ‘Halal in Travel Asia Summit’ focusing on the key theme of ‘Innovation & Technology in the Muslim Travel Space’ as it continues its partnership for the third year running.

ITB Asia 2018 will welcome a number of leading media and creative agencies at the presentation hub this year, including high profile, thought leaders from BBC Global News, ESL Gaming, Google, LaLiga, Ogilvy & Mather and Twitter who will discuss innovation in destination marketing.

Destination Marketing is a new topic for this year, and these leaders will provide key insights on how destinations can better market themselves to different groups of travellers.  This includes touching on the latest technology available in the market to enhance the customer experience and leverage the multiple touch points with travellers.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

“sacrilège!”: Travelling influencer enrages the French with croissant faux pas

by Ali Coulton

A German influencer has infuriated Parisians by committing the ultimate crime against pastries. Can you see what’s wrong with this picture?

Share

CommentComments

Aviation

Jetstar pilot charged with murder as police continue search for missing campers

After three days of police questioning, Greg Lynn has been charged over the disappearance of two campers who went missing last year.

Share

CommentComments

Wholesalers

AAT Kings offers remote outback experience with new Queensland jaunt

This fresh itinerary promises an immersive look into Queensland’s wild west, so send your clients a case of XXXX Gold and tell them to get packing.

Share

CommentComments

Travel Agents

Flight Centre slashes package prices as Skroo urges Queensland to “move on”

Say a prayer for your Flight Centre colleagues today, because they’re about to get bombarded by travel starved bargain hunters.

Share

CommentComments

Hotels

Hilton’s new campaign encourages consumers to “travel the world” closer to home

The advertising push champions international experiences in domestic locations. For example, sipping espresso outside a Melbourne cafe and then crying because you’re not in Italy.

Share

CommentComments

Aviation

Qantas expands Queensland network with more flights and resumed connections

The airline is getting back in touch with its roots with a massive slog of extra services for regional spots across the sunshine state.

Share

CommentComments

Destinations

New Zealand reveals reopening plan with Australians shut out until April

by Ali Coulton

Our neighbours across the ditch appear to have scrapped the trans-Tasman bubble, announcing Australians won’t be able to enter the country until all foreign nationals can.

Share

CommentComments

Hotels

Snap seven-day lockdown hits Byron Bay backpackers

by Ali Coulton

In what sounds like the world’s worst hotel quarantine, more than 80 people are now hunkered down in the hostel as health authorities race to contain a potential outbreak.

Share

CommentComments

Aviation

‘Here for Allstralia’: New Aussie airline, Bonza unveils launch campaign

The new low-cost airline is branding itself as ‘Here For Allstralia’, which is a fun play on words and not a typo so we’d better not see any emails telling us we can’t spell.

Share

CommentComments

Destinations

Abu Dhabi welcomes travellers back with five new bucket list experiences

Extend your clients next stopover in the Emirates capital and tack on a kayaking trip around the Louvre. How on earth will they get to the Louvre from the Middle East? Find out here.

Share

CommentComments

Cruise

Princess Cruises to launch record-breaking world cruise from Aussie shores

The line has packed its latest program with Aussie sailings, so let’s hope the Health Minister doesn’t renege on his promise to bring back cruising before Christmas.

Share

CommentComments

News

JOB OPENING: We’re on the lookout for a new travel journalist!

Do you live and breathe travel and happen to be handy with a pen? Enquire within… you may even get to meet our pack of office dogs.

Share

CommentComments