When it comes to self-promotion, few can compare with the legendary Sir Richard Branson.
And now the 69-year-old is fronting a new fragrance ad that is actually parading as a promotion for Virgin Voyages’ new adult-only cruise liner, Scarlett Lady, which launches next year.
The ad parodies all the clichés of perfume ads in spruiking the new cruise liner, but is actually a fragrance you can buy.
Called Ship No. 1, the fragrance comes with the tagline, ‘it smells like ship’ (get it?), and apparently sells for $US50 ($72) for a 100-millitletre bottle.
All proceeds from the sale of No.1 Ship will be donated to ocean conservation non-profit foundation Ocean Unite.
Check out the rather odd ad below: