Ireland’s Aussie tourist numbers surge

Ireland’s Aussie tourist numbers surge

Tourism Ireland’s visiting trade delegation rolled into Sydney late last week and there was a distinct spring in the step of key decision makers as they celebrated a successful 12 months.

Speaking to assorted media and guests at Sydney’s Park Hyatt, Tourism Ireland’s CEO Niall Gibbons thanked the Australian travel trade for its ongoing support and emphasised the importance of inbound tourism for Ireland’s continuing economic recovery.

“Ireland and Northern Ireland collectively welcome over 10 million tourists a year, which is impressive for an island that’s home to 6.5 million people,” Gibbons said. “These visitors accounted for $8 billion of spend, supporting a tourism industry that employs 250,000 people.”

Gibbons added that 60% of Australians and New Zealanders still used the travel trade when booking to Ireland, that their average length of stay was 13 days, and that they spent 50% more than the average tourist.

Australian tourism numbers to Ireland are also continuing an upward trajectory, with 2015 seeing a 6% rise, up to 221,000 visitors. Gibbons praised Australian travellers to Ireland, whose numbers have jumped 40% since 2011. “The Irish brand that combines friendliness, warmth and hospitality with magnificent scenery continues to resonate with Australians.”

Another key talking point was Ireland’s recently launched bid for the 2023 Rugby World Cup, which included a campaign fronted but actor Liam Neeson. “Much like Tourism Ireland, the Rugby World Cup is a cross border event – we play as one team. It’s good for all of us,” Gibbons said.

Also addressing guests was Ireland’s Ambassador to Australia, Breandan O’Caollai, who highlighted Australian investment as a strong driver of the island’s economic renewal. “One in three Australians have a genealogical connection to Ireland, while the other two thirds should come and see what all the fuss is about. I encourage all Australians to come and experience the Irish welcome,” O’Caollai said.

 

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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