Intrepid Travel has announced a strategic partnership with Asia’s largest OTA, Trip.com Group, serving 400 million users worldwide.
As part of the collaboration, Intrepid will enter the mainland China market with localised trips, including dishes in line with Chinese tastes, Chinese services and Chinese-speaking guides.
More than 10 itineraries have been launched on Trip.com Group’s themed travel platform covering destinations such as Turkey, Myanmar, Morocco, Indonesia, Nepal, Costa Rica, Malaysia, and Peru.
Intrepid’s range will feature on Trip.com Group’s Ctrip platform, which boasts a userbase of 300 million.
James Thornton, CEO of Intrepid Group, said sustainable travel is no longer a niche market, as more travellers look for authentic experiences, and Chinese tourists are no exception.
“Chinese travel habits are changing, as they look to travel in a more meaningful and experience-rich way, and the timing could not be better for us to enter the Chinese market,” he said.
“We look forward to working alongside Trip.com Group, Asia’s largest OTA, in offering the market greater access to responsible and experience-rich travel that will in turn enhance the benefits to the destinations they visit.”
Joey Zhang, director of themed travel at Trip.com Group, said: “Working with Intrepid Travel, we will offer our customers a more cutting-edge mode of travel.”