Intrepid offloads tour operator, purchases stake in another
Intrepid Group has agreed to sell Adventure Tours Australia (ATA) to Imperium Capital Group as part of the investment company’s plan to expand its Discovery Adventure Group business.
Imperium Capital’s deal with Intrepid includes shares in Outback Tour Services (OTS) and selected assets from Kimberley Wild Expeditions to run West Coast and Kimberley trips.
As part of the deal, Intrepid has taken a stake in Discovery Adventure Group, a multi-award winning eco-certified tour provider which operates a range of guided, tag-along, premium tours and shuttle services on the East Coast of Australia.
The addition of the ATA brand will expand Discovery Adventure Group’s ability to provide quality tours around Australia, while OTS will provide destination management capabilities, according to a joint statement by Imperium Capital and Intrepid.
Imperium Capital Group is owned by Andrew Cox, who owns and operates a range of other tourism and hospitality businesses across Australia and New Zealand, including Peterpans Adventure Travel, Backpackers World Travel, Student Uni Travel, The Travel Project, Freedom Hostels, The Imperium Collection, and Adventium Technology.
“This acquisition is part of our strategy to expand our adventure tour operations across Australia,” Cox said.
“The strength of the ATA and OTS brands and businesses in Central and Western Australia made it an attractive proposition to us, as we have until now been primarily East Coast focussed.
“This deal expands our adventure tour operations across Australia, ensuring our guests receive the same fantastic experience wherever in the country they are.”
“Our focus remains on youth and adventure travel, and [we] are pleased to be strengthening our partnership with Intrepid so both businesses can focus on what we each do well.”
Founded in the 1990s, ATA became part of Intrepid Group during the adventure company’s four-year partnership with TUI Plc.
“Over the past few years, Intrepid has been progressively simplifying its brand structure to focus on our core brands – particularly Intrepid Travel,” Intrepid CEO James Thornton (pictured above) said.
“We believe that Discovery Adventure Group is the perfect home for the Adventure Tours Australia brand, as it more closely aligns with the focus of their business.”
The deal is effective immediately and all parties will continue to work closely together over the coming months to ensure a smooth transition, according to the joint statement.
ATA brand product manager David “Thommo” Thomson will transition to Discovery Adventure Group, along with Rebecca Hargrave and OTS general manager Pieter Bosch.
Tour guides and operations staff in Alice Springs, Yulara, Darwin and Perth will continue to work for OTS and operate ATA trips moving forward under the ownership of Discovery Adventure Group.
The product and pricing structure have been set for 2020, which means it will be business as usual for customers, agents, partners and suppliers of ATA, OTS and Intrepid.
All current Intrepid Australia trips will continue to be sold in 2020 under the Intrepid Travel brand, but over time, Thornton said Intrepid’s Australia trips will become more aligned with product in other parts of the world.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
adventure tours australia Discovery Adventure Group Imperium Capital Group intrepid intrepid groupLatest News
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!
Globally-renowned chefs gather for Vivid Food 2024
As a human, we agree that food is a fundamental part of the human experience. Some might say the most fundamental.
Air New Zealand returns to Hobart and Seoul
If you notice an uptick in Kiwis making their way through the Mona, you know why.
European Waterways targets multi-generational families with ‘floating villa’ deal
The jury is still out on whether spending a week on a 'floating villa' with family is a hell or a paradise.
Luxury Escapes launches ‘sail away’ sale
Rest assured, you'll be getting your 'sails' and 'sales' mixed up for the rest of the day.
Rex-owned National Jet Express adds weekly charter between Brisbane and Orange
This is for mining and civil contractors, so please, put your holiday attire away.
Let the games begin. Viking introduces eye-watering benefits for the industry’s top 10 advisors
Did someone say 'trip to Venice'? Hold my coat, this one is far too good to miss!
Best friends or frenemies? What is the REAL relationship between sales and marketing?
We can all stop fighting over the corner office because our mothers were right - we are all important in our own way.
The Walshe Group Announces Two Key Appointments
What we really want to know is whether they got joint or separate welcome parties.
FAMIL: Agents explore the delights of Mauritius on 7-day tour
Go green with envy as you read this fabulous itinerary! Time to book that second honeymoon.
Hamad International recognised as world’s best airport at 2024 Skytrax World Airport Awards
Hamad airport is so good it is almost considered a destination in itself. Ballina, up your game.
Saudi Arabia highlights tourism investment opportunities at global investment event
Now is the time to start looking at Saudi Arabia if you are not already. There's big things to come.
“Rampant” – Aussies warned as dengue fever cases spike in Bali
Worried about Bali belly? Now you have something else to worry about.
TTC Tour Brand reveals slew of deals across operators including Trafalgar and Contiki
Everybody loves a bargain and you could do lot a lot worse than check out these deals from TTC!
Fiji Airways partners with Porter Airlines in US growth bid
Any initiative that gets more people visiting the delights of Fiji is a good initiative.
Flight Centre launches CruiseHQ – a marketplace exclusively for agents
The cruise industry has surpassed pre-Covid levels so this isn't one to miss!
Feeling festive? Wendy Wu tours unwraps Christmas collection
Get the Christmas hols booked now and avoid spending it with that elderly relative with dubious political views.
OPINION: In a world of screens, we crave experience
If you get feelings of deep shame and regret when you see your screen time, don't worry - you're not alone.
Sun Princess: High-end dining and world class entertainment awaits
If you are a foodie and you are not currently on the Sun Princess, we really have to ask - what are you doing?
YouGov: 2 in 5 Aussies would pay more for a sustainable hotel
If you want to be REALLY sustainable you can go camping. You just might lose the will to live.
“Can planes swim?” – Planes become boats as Dubai Airport is savaged by severe storm
Unfortunately, "can planes swim?" is a real life question and not an opener to a really bad joke...
Explora journeys reveals bespoke outdoor furniture designed by Matteo Nunziati
This is making your plastic table and chairs look really bad now, isn't it?
Bangkok Airways targets growth with renewed Sabre deal
Two stories abut Sabre's growth in one week and its only Wednesday! Watchout world.
PR agency Example wins pitch for InterContinental Sydney
We also went in for the contract but they said that a 'Be Our Guest'- themed TikTok was unoriginal! The cheek.
Norwegian Cruise Line reveals culinary experience aboard Norwegian Aqua
Once again, this TW journalist REALLY regrets writing this before getting lunch.
Signature Queensland hosts luxury tourism event
Known for its tropical beaches and unique wildlife, Queensland also offers luxury.
Capella Sydney recognised in prestigious Travel + Leisure’s 2024 ‘it list’ of best new hotels
You know that 'it girl' at school who everyone wanted to hang out with? Capella is the hotel version of that.
Rex launches 72-hour fare sale with NO school holiday blackout so you can take your kids (if you want to)
Sadly, leaving your children at home whilst you go on holiday is generally frowned upon.
Adventure World offers chance to connect with “heart and soul” of the US
I mean who hasn't dreamed of a road trip around the US?! Go with Adventure World and you're less likely to get lost.
Fiji’s family-owned luxury resort Likuliku Lagoon launches its own app
We were relieved to find out that having a "concierge in your pocket" referred to an app on your phone.
Hawaii: The US’ laid-back front door for Australians
If you needed another sign that you should definitely head to Hawaii - this is it!
Sabre targets Asia Pacific growth with latest hire
Call the Avengers! Sabre continues its bid for world domination with latest hire.
Air New Zealand signs its largest EVER deal for sustainable aviation fuel
Air New Zealand makes huge step towards sustainable travel. We bet it recycles its rubbish properly too.
IHG Hotels & Resorts continues regional growth with Sunshine Coast Holiday Inn
This Holiday Inn looks considerably flashier than some of the ones we have stayed at in our time.
Budget carrier Scoot welcomes first of 9 E190-E2 aircrafts
Here at TW we would like to offer Embraer E190-E2 a warm welcome! It's not easy being the first of the fleet.