InterContinental Sydney appoints new PR agency

InterContinental Sydney appoints new PR agency

Iconic luxury hotel InterContinental Sydney has engaged DEC PR to lead all Australian public relations activity, following a competitive tender process last month.

Jennifer Brown, general manager of InterContinental Sydney said the hotel was looking for a PR agency with extensive knowledge in the hotel and tourism space, with strong credentials in luxury, lifestyle and hospitality, as well as unsurpassed relationships with media and influencers across these verticals.

“DEC PR ticked all the boxes and showed not only creative prowess in their approach to PR, but a collaborative style of working that will make them a fantastic extension to our team,” she said.

“We are excited to get activity underway in what will be a crucial time for our hotel, in the lead up to a multimillion-dollar transformational renovation project, commencing later this year.”

DEC PR chief executive Michael Henderson said: “Travel is a true passion of the DEC PR team and we are thrilled to commence our relationship with InterContinental Sydney.

“Our focus will be to drive brand awareness of InterContinental Sydney as a leading luxury hotel in Sydney for both Australian and international travellers via impactful, creative PR that has been informed by the agency’s experience across a myriad of industries and sectors.”

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]