“Instagrammability” overtakes food and culture in millennial travel priorities

New research from Schofields has revealed that more than 40 per cent of under 33-year olds prioritise ‘Instagrammability’ when choosing their next holiday destination.


Which means it now beats other important factors like food, culture and price.

The thought that ANYTHING could rank higher than food comes as a bit of a shock to us, but we’re willing to overlook our fellow traveller’s misgivings.


Seeing as Instagram is now such a huge factor in holiday planning, online language learning app Babbel has shared some of the most underrated, but awe-inspiring, destinations around the world.

So you can make your feed stand out from the hoards of people posting the Eiffel Tower and Sagrada Familia with some truly unique shots of off-the-beaten-track areas.

Plus they’ve included some very handy language tips for your Insta captions.

  1. Lençóis Maranhenses, Brazil

With silky white sand and seasonal rain, a desert oasis look-alike has been created just outside the Amazon Basin in Brazil.

Despite the miles of sand dunes, don’t be fooled as it’s not actually a desert! Lençóis Maranhenses treats the travellers who make the trek there with a view of blue-green lagoons that have been formed among the sand dunes and is out of this world.

“Do you believe this is real?!” in Portuguese: “Você acredita que isso é real?!”

Pronounced “vose – akrijeeta – ke – Isu – ea – haow

  1.    Annecy, France

Found on the edge of Annecy lake is the most beautiful fairytale town.

Surrounded by a stream of canals, the old Annecy town is truly magical and will take you to another world. During spring and summer, there is an abundance of flower boxes lining the canals making it all the more picturesque.

“Taking a break to smell the flowers!” in French: “Petite pause pour sentir les fleurs!”

(lit. “Little break to smell the flowers!”)

Pronounced “peteet – paws – pur – soteer – le – fleur”

  1.    Geirangerfjord, Norway

Not only is the Geirangerfjord the most scenic fjord in Norway, but it’s also one of the most beautiful landscapes in the world!

A little insider tip – it’s best viewed as you wind your way up the narrow road that connects this fjord with the rest of the region.

This road is only open during the months of summer so immerse yourself with the full experience while you can!

“Just chilling, no dramas!” in Norwegian: “Full avslapping, null drama!”

(lit. “Full relaxing, zero drama!”)

Pronounced “fuhl – afschlapping – nuhl – drama”

  1.       Playa de las Catedrales, Galicia, Spain

If the name wasn’t a giveaway, the Cathedrals Beach is unique due to its archways that line the coastline.

If you’re a beach bum and looking for something a bit out of the ordinary that will be memorable for years to come after your trip – this ticks all the boxes.

Día de playa en la impresionante #playadelascatedrales #galiciaenamora #solymar

A post shared by teresa (@trsika) on

“Can you please take a photo of me?” in Spanish: “¿Puedes tomarme una foto, por favor?” Pronounced “pwedes – tomarmay – oona – foto – por – fahbor

  1.    Wroclaw, Poland

Despite Wroclaw being the largest city in western Poland, it’s the least touristy one! The bright architecture encapsulates the city’s youthful and creative vibe.

You’ll find that the city is scattered with gnomes (over 300 and counting) and the history of the gnome settlement goes back to when the city was controlled by the USSR.

The gnomes slowly began appearing as a calling card of the underground Orange Alternative movement as people started to protest against the oppressive conditions with silliness and fun. The gnomes have become a symbol of freedom in Wroclaw ever since.

“And where are those gnomes?” in Polish: “No i gdzie są te krasnale?”

Pronounced “noy – gjeso – tekrasnahleh”


  1.    Torno, Lombardy, Italy

Lake Como is surrounded by many hidden gems, and with only a short ferry trip away, Torno is certainly worth the visit.

Engulfed by a lush sea of green and overlooking Lake Como, this commune is great for taking a step back and really enjoying the serenity.

Some may pop by for a day trip (or even just a nice lunch), but others choose to stay for a few days and do some scenic activities – not only will you be having a good cardio workout, you’ll be rewarded with beautiful views throughout the entire experience.

A post shared by Mi Dia (@jel_fi) on

“I spy with my little eye… ” in Italian: “Io spio con il mio piccolo occhio…”

Pronounced “eeyo – speeyo – con – il – meeyo – peackolo – okyo”


Leave a Reply


Virgin drops more than half a million Queensland airfares from $85

While its sale to Bain Capital is not yet set in stone, Virgin is still taking it to Qantas with a huge sale.



Travel Agents

Agent Wrap: New AFTA chief mingles, Tripadvisor trials customer-to-agent service + MORE

It’s finally Friday! Or, as we call it in the Travel Weekly office, Agent Wrap day. We also like to call it Wineday.




Bunnik Tours offers first-ever Aussie itinerary

The tour will be lead by Dennis Bunnik himself, complete with a visit to Bunnik House, just in case your clients want to see where all the magic happens.




TEQ says Queensland is ‘Good to Go’ in new national campaign

Tourism and Events Queensland has unveiled a new campaign which, thankfully, doesn’t feature any nasty creatures like Irukandji jellyfish or Pauline Hanson.




“Absolute game-changer”: Tour Atlas unveils white-label search engine for agents

Tour Atlas has been keeping busy during lockdown, launching what it thinks is a game-changing new service.




Hotel Wrap: Pier One Sydney Harbour’s special industry offer, Raffles Bali opens + MORE

Grab your knife and fork, because we’ve got news for all tastes and budgets with this week’s smorgasbord of hotel delights.




INFOGRAPHIC: What travel might look like in a socially-distant world

We love an infographic here at Travel Weekly, mainly because it means we don’t have to write as much and can put our feet up for a bit.




Queensland welcomes new cruise operator on Sunshine Coast

Here’s some swell cruise news that is sure to lift the spirits of industry professionals and travellers alike.




New rule in place at Sydney Airport after passengers disembark Melbourne flight without COVID-19 screening

by Christian Fleetwood

A screening bungle at Sydney Airport has prompted a shift in the way NSW arrivals are screened going forward. Click here to read what you can expect.




Visit California gets cheeky with new text message campaign

The US state is sliding into travellers’ DMs with a string of text messages that seem more like they’re from a clingy ex than a destination.




Desperate travellers board flight to… nowhere

If you thought you were missing travel, wait until you see what avid travellers have been up to in Taiwan.




Australia’s inbound and domestic tourism spend falls by $6 billion

We’ve broken down Tourism Research Australia’s quarterly snapshot so that you don’t have to. And by “broken down”, we mean we skim read it and took a punt.