News

Inaugural World Reef Day on 1 June encourages consumers to dive deep into reef conservation

Consumers, businesses, and organisations around the world will be called to action on the inaugural World Reef Day 1 June 2019 to reflect on the delicate ecosystem of our ocean’s coral reefs and prevent further reef loss.

World Reef Day is now the recurring annual day for the world to come together in awareness and activation to effect positive change for our world’s reefs.

Hawaiian Airlines is supporting awareness of World Reef Day through a range of activities on board the airline’s A330 aircraft including flights from Australia and New Zealand.

From May 25 – June 1, Hawaiian is distributing complimentary Raw Elements sunscreen samples on all flights to Hawaii from Sydney, Brisbane, Auckland (as well as from North America, and Papeete). Guests will also be able to purchase specially-priced Raw Elements sunscreen products from the airline’s Pau Hana cart.

From June to the end of August, the airline will also screen The World Reef Day video, courtesy of Mike Dornellas @reefhunter, available here.

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World Reef Day has been founded by Innovative company Raw Elements USA®.  Raw Elements is a 1 per cent for the Planet member that has pioneered the reef-conscious movement with the company’s certified-natural, non-nano zinc oxide-based sunscreens.

Hawaiian Airlines has an ongoing collaboration with Raw Elements as official airline partner.  The collaboration was established in 2018 in support of the airline’s ongoing sustainability initiatives and emphasises a company-wide commitment to preserving Hawai‘i’s natural resources.

“As Hawaii’s airline, we have a kuleana (responsibility) to minimize our impact and preserve the beauty of the islands that most of our employees call home,” said Renee Awana, Managing Director of Product Development at Hawaiian Airlines.

“Raw Elements has been an instrumental partner in our in-flight sustainability initiatives, and we look forward to further engaging our guests and the larger community in important environmental discussions for World Reef Day.”

“The launch of World Reef Day is the culmination of a lifelong dream of ours to make a difference on this planet through awareness, education and positive action,” said Brian Guadagno, founder and CEO of Raw Elements USA.

“As consumers become more aware of the perils facing our oceans, we want to empower them to initiate simple changes in their daily lives, such as using reef-safe sunscreen and reducing plastic waste, which will have an enormous impact on the planet.”

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