Across the Hawaiian Islands, Lei Day is celebrated on 1 May annually, recognising Hawaiian culture and the traditions of kindness and hospitality.
A lei is a necklace of fresh flowers, shells or nuts that is created as a gift and shared as a token of love, congratulations, welcome or farewell. Lei Day is an annual tribute to this culturally iconic symbol of Hawaii’s aloha spirit.
Aloha can be created in an instant through a decision to act with kindness. Hawaii Tourism Oceania is inviting Aussies to celebrate and brighten up someone’s day through an act of aloha.
Hawaii Tourism Oceania’s country manager for Australia, Giselle Radulovic, said: “Hawaii has a long tradition of welcoming visitors from around the world. However, right now the focus is on the health and safety of Hawaii’s residents and community.
“Until such time when we can welcome visitors back to the Hawaiian Islands, we will continue to share the spirit of aloha with Australians.”
Last month, Hawaii Tourism Authority launched its heartwarming #ShareAloha campaign, which you can check out below: