HotelTonight lands in Aus to disrupt OTAs
Have you ever been caught in a city without a room? Or decided too late that you’d like to crash in a crisp hotel bed?
HotelTonight, originally an American invention but today kicking off down under, is the app that will change all of this, disrupting the way we book hotels.
With 13 million downloads globally, the goal is simple: Plan less, live more.
Spontaneity is the foundation of this company, with savings of up to 50% off hotel rooms, which only goes downhill the later it gets, with hotels dropping the prices as the check-in date approaches and the room remains unbooked.
“We like to shake things up for people and make travelling a little more spontaneous and fun, and this is what people get hooked on when they start using the app,” regional director for Asia Pacific Stefan Cordiner said.
“We’re the experts in last minute.”
Speaking to Travel Weekly at a sneak preview launch earlier this week, Cordiner said the app was looking to change the way people booked hotels, with 90% of guests staying at hotels never having stayed there before.
“We’re not responding to any trends, we’re creating them.”
Only 15 hotels are showcased at any one time, with low prices, high quality and guest reviews determining which hotels will be on offer on any given day.
“In essence, HotelTonight curates the content for consumers to make sure that the hotels shown are not only the best offers currently available, but that they are also geographically relevant,” Cordiner said.
And while it’s great for the consumer, what about online travel agents operating in the same arena?
Cordiner is firm in the app’s role of disrupting the industry, and filling a gap for travellers the world over.
“Keeping a good relationship with OTAs has never been a goal at HotelTonight, we are here to disrupt that traditional model that has existed for so long,” Cordiner said.
“We focus on two key things: Providing hotels with a guaranteed income channel and the ability to sell their remaining rooms that would otherwise have gone unsold, and providing consumers a seamless, curated experience when looking for a last minute hotel or the ‘accommodation’ element of their spontaneous lifestyle.”
The app typically appeals to the leisure traveller, lost in a city without a funky place to stay, or looking for excuses to sneak away for the weekend, with hotels able to be booked anytime from tonight to seven days in advance, but as Cordiner emphasises, “The later you wait, the better the rate.”
But increasingly, the app is going after the business traveller, with elements such as easy last minute bookings, high quality hotels and independent control over the booking critical drawcards for corporates.
“We don’t like to put limits on who the HotelTonight lifestyle mantra can/could/should apply to,” Cordiner said.
“Our app appeals to weekend escape artists, people who need to change plans last minute, business travellers, all ages and demographics. Our app essentially makes spontaneous travel fun, easy and accessible to all.”
“But we increasingly see the individual business traveller taking more control of their experiences with hotels when travelling for work. They want to try new places, see new parts of the city they have to travel to, stay in a better class of hotel while not costing the company more money, be more flexible with their travel schedule, and these elements are catered for perfectly by HotelTonight.”
A range of features come with the launch of HotelTonight, including something known as a GeoRate tool that drops the price lower depending on the close proximity to a hotel.
You can ‘Watch’ a city with the Rate Track tool and get notified when prices drop, meaning bookers can snag even deeper discounts that increase as the day wears on.
And while there are a number of heavyweights in the industry, Cordiner insists the app’s mobile focus gives them the edge they need to compete.
“There are a number of very big players in the online hotel booking industry, and of course we compete for hotel bookings with them on a macro level,” he told Travel Weekly.
“However, we are mobile only, we were born mobile, we understand the needs of the mobile consumer and as a result of this laser focus on the mobile experience, the mobile user and last minute, we feel we stand very much alone in that arena.”
“What also sets us apart is our great relationships with hotels themselves. We do not have minimum room load quotas, we do not strong arm the hotels on pricing etc. The hotel has full control of what they load to HotelTonight, and at what price.”
While the app is currently only launching for the two major markets of Sydney and Melbourne, HotelTonight plans to roll out to the rest of the country, and even across the ditch to NZ, by the end of the year.
“We have already launched a new feature in Australia called ‘Escape’ that helps people identify great places to escape to tonight, this weekend or in a week’s time based on current offers available from hotels and distance from the user at that moment in time,” Cordiner adds.
“We are really excited to be leading the mobile revolution in the global and Australian hotel booking industry.”
HotelTonight is a free app, available for download from the App Store and suitable for iOS, Android and the Apple Watch.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
hotel bookings hoteltonight last minute mobile app online travel agentsLatest News
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!
Globally-renowned chefs gather for Vivid Food 2024
As a human, we agree that food is a fundamental part of the human experience. Some might say the most fundamental.
Air New Zealand returns to Hobart and Seoul
If you notice an uptick in Kiwis making their way through the Mona, you know why.
European Waterways targets multi-generational families with ‘floating villa’ deal
The jury is still out on whether spending a week on a 'floating villa' with family is a hell or a paradise.
Luxury Escapes launches ‘sail away’ sale
Rest assured, you'll be getting your 'sails' and 'sales' mixed up for the rest of the day.
Rex-owned National Jet Express adds weekly charter between Brisbane and Orange
This is for mining and civil contractors, so please, put your holiday attire away.
Let the games begin. Viking introduces eye-watering benefits for the industry’s top 10 advisors
Did someone say 'trip to Venice'? Hold my coat, this one is far too good to miss!
Best friends or frenemies? What is the REAL relationship between sales and marketing?
We can all stop fighting over the corner office because our mothers were right - we are all important in our own way.
The Walshe Group Announces Two Key Appointments
What we really want to know is whether they got joint or separate welcome parties.
FAMIL: Agents explore the delights of Mauritius on 7-day tour
Go green with envy as you read this fabulous itinerary! Time to book that second honeymoon.
Hamad International recognised as world’s best airport at 2024 Skytrax World Airport Awards
Hamad airport is so good it is almost considered a destination in itself. Ballina, up your game.
Saudi Arabia highlights tourism investment opportunities at global investment event
Now is the time to start looking at Saudi Arabia if you are not already. There's big things to come.
“Rampant” – Aussies warned as dengue fever cases spike in Bali
Worried about Bali belly? Now you have something else to worry about.
TTC Tour Brand reveals slew of deals across operators including Trafalgar and Contiki
Everybody loves a bargain and you could do lot a lot worse than check out these deals from TTC!
Fiji Airways partners with Porter Airlines in US growth bid
Any initiative that gets more people visiting the delights of Fiji is a good initiative.
Flight Centre launches CruiseHQ – a marketplace exclusively for agents
The cruise industry has surpassed pre-Covid levels so this isn't one to miss!
Feeling festive? Wendy Wu tours unwraps Christmas collection
Get the Christmas hols booked now and avoid spending it with that elderly relative with dubious political views.
OPINION: In a world of screens, we crave experience
If you get feelings of deep shame and regret when you see your screen time, don't worry - you're not alone.
Sun Princess: High-end dining and world class entertainment awaits
If you are a foodie and you are not currently on the Sun Princess, we really have to ask - what are you doing?
YouGov: 2 in 5 Aussies would pay more for a sustainable hotel
If you want to be REALLY sustainable you can go camping. You just might lose the will to live.
“Can planes swim?” – Planes become boats as Dubai Airport is savaged by severe storm
Unfortunately, "can planes swim?" is a real life question and not an opener to a really bad joke...
Explora journeys reveals bespoke outdoor furniture designed by Matteo Nunziati
This is making your plastic table and chairs look really bad now, isn't it?
Bangkok Airways targets growth with renewed Sabre deal
Two stories abut Sabre's growth in one week and its only Wednesday! Watchout world.
PR agency Example wins pitch for InterContinental Sydney
We also went in for the contract but they said that a 'Be Our Guest'- themed TikTok was unoriginal! The cheek.
Norwegian Cruise Line reveals culinary experience aboard Norwegian Aqua
Once again, this TW journalist REALLY regrets writing this before getting lunch.
Signature Queensland hosts luxury tourism event
Known for its tropical beaches and unique wildlife, Queensland also offers luxury.
Capella Sydney recognised in prestigious Travel + Leisure’s 2024 ‘it list’ of best new hotels
You know that 'it girl' at school who everyone wanted to hang out with? Capella is the hotel version of that.
Rex launches 72-hour fare sale with NO school holiday blackout so you can take your kids (if you want to)
Sadly, leaving your children at home whilst you go on holiday is generally frowned upon.
Adventure World offers chance to connect with “heart and soul” of the US
I mean who hasn't dreamed of a road trip around the US?! Go with Adventure World and you're less likely to get lost.
Fiji’s family-owned luxury resort Likuliku Lagoon launches its own app
We were relieved to find out that having a "concierge in your pocket" referred to an app on your phone.
Hawaii: The US’ laid-back front door for Australians
If you needed another sign that you should definitely head to Hawaii - this is it!
Sabre targets Asia Pacific growth with latest hire
Call the Avengers! Sabre continues its bid for world domination with latest hire.
Air New Zealand signs its largest EVER deal for sustainable aviation fuel
Air New Zealand makes huge step towards sustainable travel. We bet it recycles its rubbish properly too.
IHG Hotels & Resorts continues regional growth with Sunshine Coast Holiday Inn
This Holiday Inn looks considerably flashier than some of the ones we have stayed at in our time.
Budget carrier Scoot welcomes first of 9 E190-E2 aircrafts
Here at TW we would like to offer Embraer E190-E2 a warm welcome! It's not easy being the first of the fleet.