Travel Agents

How to become a luxury travel rock star

You’ve learnt the business and done your share of Sunday shifts, so it’s time to start expanding your horizons. But just how does a travel agent build a business that can sustain a lifestyle and even take it to unbounded levels of success?

“A luxury advisor needs to see themselves as a business and an asset, and have the confidence to sell their expertise to unlock the potential in their client,” according to Savenio managing director David Brandon.

The luxury travel network has revealed the keys to building a future with clients who are looking for the very best in travel experiences.

Savenio sought insights from its stable of luxury travel advisors to glean their top tips on how they built their clientele:

Upsell

“Don’t assume your client can’t afford it.  Tell them about the options and help them understand the additional value they will get out of an upscale product. Once you offer a client the top level of product, it’s hard for them not to recognise the additional value.” – David Brandon

Learn about the product

“Going to product updates/seminars/conferences with luxury suppliers and hoteliers builds both knowledge and relationships, and I feel these relationships in particular are crucial to being a luxury travel advisor. Product knowledge is paramount however the relationships are the cream on top.” – Donna Phillips

Know your client

“More importantly, know what they would not like and don’t be afraid to say so. Take ownership, and just as you can say ‘I don’t think it’s for you’, you can also offer what you think might enhance their journey.” – Robyn Sinfield

Don’t talk price, talk experience

“Advisors need to experience luxury travel themselves, or at least some of the little touches that will enhance a client’s experience. That doesn’t mean you have to stay at the Four Seasons on every trip, but you should take the time to do site famils of the properties your clients will want to visit when you do. The more you understand what’s out there, the greater ability you have to say ‘have you considered…’” – Sonia Jones

Foster relationships

“Play the long game – it takes time to build up a luxury client base. Find influencers and provide them with unbelievable service and they’ll refer you to their friends, and make sure you network and get around with the people who have networks connected to your target clientele.” – Alex Prez

Over 90 per cent of Savenio affiliates say more than three quarters of their business is repeat and referral, and all agree the essential ingredient to building a luxury business is to maintain relationships with their clients.

“That means looking at clients not just as a commission today, but an opportunity into the future,” Brandon said.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Aviation

ACCC gives Virgin Australia’s cooperation plans with Virgin Atlantic a boost

This news couldn’t have come at a better time for Virgin Australia, given its current financial predicament.

Share

CommentComments

Travel Agents

Agent wrap: Beyond Travel’s Sri Lanka commission deal, Magellan award winners revealed + MORE!

This week’s agent wrap is somewhat of a whopper, a “Big Bertha”, a “Goliath”. Meaning there’s lots of news.

Share

CommentComments

Cruise

Nearly half of all new cruise builds to rely on LNG fuel: CLIA

The cruise industry is making “unprecedented” progress in going green, according to CLIA. Find out exactly how it’s making cruising more sustainable here.

Share

CommentComments

Aviation

Young man snagged at Indian airport after impersonating 81-year-old to enter US

In all honesty, Travel Weekly thinks this man’s disguise was pretty convincing.

Share

CommentComments

Wholesalers

A&K reveals its 2020 ‘hot list’

Abercrombie & Kent has announced its ‘hot list’ for 2020. However, that’s not to suggest it’s made up of attractive people in the travel industry.

Share

CommentComments

Aviation

Maori groups threaten to boycott Air New Zealand over ‘kia ora’ trademark

The airline is seeking to trademark the masthead of its inflight magazine, Kia Ora, just in time for Maori language week.

Share

CommentComments

Destinations

Aussie travel bloggers detained in Iran over alleged drone activity

The pair were documenting an overland voyage from Australia to London when they were arrested for allegedly launching a drone near a military area.

Share

CommentComments

Aviation

Pilot’s coffee spillage causes plane carrying hundreds to divert

by Christian Fleetwood

According to the incident report, the pilot was using a single-use cup. Shame, shame, shame!

Share

CommentComments

Road & Rail

Flight Centre drives away with Uber

Look, we were going to go with the headline “Flight Centre shifts up a gear with Uber”, but thought it was too lame.

Share

CommentComments

Tourism

Flavour of the Week: LATAM’s new CEO, RCL gets new agency, Uber Air appoints boss + MORE!

There has been an awful lot of movement in the travel industry recently, so we’ve prepared a mammoth wrap-up of all the latest appointments to give you some to toast to down at the pub later today.

Share

CommentComments

Tourism

Tourism Australia names new boss

Tourism Australia has appointed its new managing director, who also happens to be the organisation’s first-ever female head.

Share

CommentComments

Travel Agents

“It’s a complete abrogation of responsibility”: Flight Centre urged to stop selling elephant riding

by Christian Fleetwood

Flight Centre has ruffled a few feathers over its stance on elephant riding. Get the lowdown here.

Share

CommentComments