Travel Agents

Hottest new training game for agents

Dubai Tourism has unveiled its flashy new ‘Dubai Expert’ training tool at ATM 2017.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) launched the  innovative online educational game exclusively for travel agents.

Created in collaboration with the Dubai College of Tourism (DCT) and KTM Advance, a specialist in e-learning, the learning tool is a sign of the tourism body shifting away from traditional training programmes.

It features an engaging interface that includes information on Dubai’s tourism attractions in an easily-digestible format that will enable agents to promote the plush destination as the ideal vacay spot to their customers from around the world.

“Our partnerships with travel agents are critical to us as we look to expand our influence and reach across industry channels and stakeholders that influence tourists looking to visit Dubai,” said the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim.

This also means that we need to keep developing new tools that allow us and our partners to highlight what makes Dubai a ‘must-visit’ destination

“With the ‘Dubai Expert’ platform, we have used technology innovation to transcend typical training programmes and create an experience that enhances their knowledge of Dubai, so they can build customised itineraries that will attract more visitors.

“‘Dubai Expert’ has been created to facilitate this process and is part of our continued endeavour to achieve our strategic goal of welcoming 20 million visitors by 2020.”

‘Dubai Expert’ operates as a turn-based card game, where participants will need to select the best cards – each with an attraction in the city – from an automatically generated deck, to create an ideal itinerary for a traveller.

Various traveller profiles make up the 30 ‘missions’ of the game, with the best combination of activities earning higher scores. The platform also includes 25 videos from experts that serve as a guide of what to do in Dubai – including family entertainment, gastronomy, shopping, theme parks, culture and heritage amongst others.

Participants can become a ‘Dubai Expert’ by completing 20 successful missions and watching all 25 expert videos, with a higher ‘Dubai Expert’ level achieved by completing all 30 missions and answering all pop-up questions about the city. In order to maintain this status, players are required to return to the game every year and complete updated missions and watch newer expert videos.

“While we strive to engage more individuals with the city’s booming tourism industry, we also understand the importance of reaching out to global travel agents,” General Manager, Dubai College of Tourism, Essa Bin Hadher added.

 From flights and accommodation to dining and experiences across the city, travel agents streamline the entire booking process for tourists – and in turn help increase the number of visitors to Dubai every year

Along with building their knowledge of Dubai, travel agents can also enjoy benefits such as invites to various events in the city, as well as a ‘Dubai Expert Certificate’ and the use of the ‘Dubai Expert’ logo. The tool will first be launched in English across multiple key markets and will then be translated into various languages including French, Mandarin, Russian, German, Italian, Bahasa, Korean, Japanese, Polish, Czech, and Spanish.

There are also plans to create a global league table of Dubai Expert users, allowing agents from all over the world to compete against each other to achieve the highest score.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

“Abducted by luxurious pirates!” Crystal Cruises ship heads to Bahamas after US issues arrest warrant

The Crystal Symphony is channelling its inner OJ Simpson by running from the law. Unfortunately the cruise ship doesn’t have Al Cowlings by its side to keep it going.

Share

CommentComments

Aviation

United Airlines flight turned back after passengers start a “riot”

These two unruly passengers decided “if I can’t have business class seats, then no one can have business class seats!”

Share

CommentComments

Aviation

Scoot to resume Singapore-Gold Coast flights in February

Ready your wallets, because this may be one of the more expensive Valentine’s Days with a spontaneous venture to south-east Asia.

Share

CommentComments

Travel Agents

Travel workers stage national day of action urging politicians to introduce AFTA’s recovery package

Travel industry folk across the country are participating in a National Travel Day of Action outside the offices of key federal and state parliamentarians today to speak up about the industry’s unique struggle.

Share

CommentComments

Hotels

Club Med’s Pacific boss speak out against WA’s delayed reopening

The kings of the all-inclusive holidays have signalled their support for WA’s travel agent community, blowing a big raspberry in Premier McGowan’s direction.

Share

CommentComments

Hotels

REVIEW: QT Melbourne is a luxury boutique with a rock ‘n’ roll mentality

by Ali Coulton

QT’s Melbourne property is the embodiment of everything we love about the Victorian capital – it’s both uber-chic and a little bit bad-ass.

Share

CommentComments

Aviation

Qantas group cuts capacity after WA delays border reopening indefinitely

Aussie airlines are having to continuously lower expectations, announcing more cuts than a post-lockdown hair salon.

Share

CommentComments

News

ICAO Report says Ryanair bomb threat ‘deliberately false’

by James Harrison

The new report from ICAO has exposed a bold move of political repression by the Belarusian president, who allegedly orchestrated a bomb scare on a Ryanair flight.

Share

CommentComments

Travel Agents

Agent shines a light on cruising in a time of COVID

After two years of being denied her usual travel escapades, this Queensland-based travel agent had the opportunity to dust off her suitcase and give travellers confidence by sharing her experience.

Share

CommentComments

News

Entry restrictions eased for international travellers

by Ali Coulton

Those with a debilitating fear of having foreign objects wedged in their noses will be over the moon upon reading this recent announcement from the Minister of Health.

Share

CommentComments

Hotels

Fitzroy Island Resort gets million-dollar makeover as bounce-back anticipation grows

Queensland’s ultra-luxe island resort is about to get at least 60 per cent more lavish, by our reckoning. However, we made that stat up on the spot so best to just click here and see for yourself.

Share

CommentComments

Tourism

Journey Beyond Group Looks Beyond 2022 and Releases 2023 Season!

by Sponsored By Journey Beyond

Journey Beyond is going above and beyond to take you to infinity… and beyond. Or at least to 2023, a good start!

Share

CommentComments