Destinations

Holiday guides swap tours of tropical destinations for ‘Tropical Whopper Tours’ in clever new ad campaign

Cook Islands tour guides who are missing their usual summer influx of visitors due to travel restrictions have fronted a new co-marketing campaign for Uber Eats and Hungry Jack’s.

Hosted across social media and created by Special Group Australia, ‘Tropical Whopper Tours’ are fronted by guides like Ina Nooroa from KiteSUP Watersports and Charlotte Piho, a professional underwater photographer; and take viewers on a journey around the key ingredients of the Tropical Whopper burger.

Check out some of the tour guides in action below:

Uber Eats’ head of marketing for Australia and New Zealand, David Griffiths, said the campaign has “bags of humour and heart”.

“We’re proud to work with the Cook Islands tour guides and hope when flights open back up, this inspires Aussies to go and see them in person,” he said.

Tom Martin, partner and chief creative officer at Special Group Australia, said: “Because local tour guides like Ina and Charlee are so naturally warm and welcoming, they made the idea of swapping tours of tropical destinations for tours of a tropical burger not only clever, but just bloody charming.”

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