Hotels

Hilton changes up its loyalty program

Hilton has added more value and flexibility to its rewards program across its portfolio of 18 brands.

Hilton Honors, which has more than 108 million members, has undergone a range of changes from status and points extensions to more contactless experiences through its Hilton Honours app to make its customer experience safer and more enjoyable.

From now, points will not expire until December 2021, so members have more time to be rewarded when it is safe to travel again.

Likewise, status qualification requirements will be reduced by 50 per cent across all tiers including stays, nights and Base Points in 2021, to allow members to achieve status in half the time and silver, gold and diamond members that were set to downgrade in 2020 or 2021 will be extended until 31 March 2022.

The milestone bonus night threshold will be lowered to begin at 20 nights in 2021 instead of 40 nights, to align with new gold status qualification and allow members to earn rewards faster.

Gold members will earn 10,000 bonus points for 20 nights stayed and will continue earning the additional 10,000 bonus points every 10 nights above that level in a calendar year. At 60 nights, a member would still earn the additional milestone bonus of 30,000 bonus points.

The gifting status night threshold will also be reduced to the new diamond night status qualification, meaning diamond members who stay 30 nights in 2021 will be able to gift Gold status (was previously 60 nights) or 60 nights to upgrade the gift to Diamond status (was previously 100 nights).

Mark Weinstein, senior vice president and global head of marketing and loyalty at Hilton, said: “As we near the end of 2020, we know travellers are looking ahead to what next year holds, which is why we want to continue supporting our loyal Hilton Honors members when they are ready to make new travel memories again.

“So, we are pleased to announce these industry-leading adjustments to our Hilton Honors policies to not only let our members know we have them covered, but also provide our guests with even more flexibility.”



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