Here’s how to get more bang for your advertising bucks

Woman sketching a business plan on a placard at a creative office
By Travel Weekly


Looking to save those precious pennies while international travel remains off the table?

Finding the most accurate and transparent data for your advertising campaigns is key to stretching your advertising dollars and getting the most bang for your buck by attracting the right people to your business.

Many airlines, hotels, travel agencies and other stakeholders assume using first-party data (that is, information collected from previous customers like their name, address, travel dates etc) generated by their customers’ previous transactions is all they need when developing an effective marketing campaign.

But first-party data alone isn’t going to cut it in a world where travel dollars are few and far between. Taking the information you have on your previous customers and combining it with additional relevant details from a compatible partner is a much more effective way of driving sales.

Why is that?

Well, imagine an airline has customer details from when the traveller booked flights from Sydney to Adelaide, but now the traveller is searching for flights to Queensland.

Unless this traveller is so loyal that they will only ever fly one airline (and we all know that loyalty in the travel industry is weak at best), information about the previous flight from Sydney to Adelaide is not enough for the airline to know that their former customer is back in market for a product they offer.

The traveller may be searching using an OTA or on a competitor’s site, or even via an offline method, and without direct interaction with the airline’s brand, this is a sale that could easily be lost.

To get the jump on your competitors, you need a deeper understanding of what your customer wants and you need to know what it is before they tell you.

By understanding when a former customer is in market, what product they are looking for or when they are looking to travel, you have the ability to personalise your approach and ensure that you are putting the most relevant product at the most relevant price point in front of the traveller when they are ready to buy.

Lucky for you, Audience360 can deliver additional data about your potential customers through its partnerships with well-known travel brands like Webjet.com.au to bring its partners accurate and up-to-date information on their target audience using deterministic data.

Good advertising comes from knowing your audience, and the most cost-effective way to do this is by choosing the right data partner.

As your local transparent, verified and real-time activated Australian travel data vendor, Audience360 delivers transparent, accurate and up-to-date information by using deterministic data.

Deterministic data is considered more reliable and more likely to lead to people who are ready to buy now – not just those daydreaming about travel.

Audience360 collects millions of deterministic data attributes each month to give its partners the information they need to get their message in front of the right people.

To learn more about how you can make your advertising dollars work harder, go HERE.

Featured image source: iStock/andresr

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