Helloworld has pledged to match every dollar donated to its appeal to provide much-needed assistance to victims of Australia’s ongoing bushfire crisis.
The travel giant has set up a GOFUNDME page which raised almost $10,000 in its first 24 hours for the Red Cross Disaster Relief and Recovery Fund. The fundraising page, which you can donate to here, will remain active until the end of January.
Executive director and head of wholesale and inbound, Cinzia Burnes, said by doubling contributions even more money will go towards providing emergency relief to those in desperate need.
“From all at Helloworld Travel, our thoughts are with all the families who have lost their properties and stock, as well as all the small and medium businesses, particularly those in tourism who have been affected at their busiest time of their year,” Burnes said.
Helloworld Travel has also donated 10 truckloads of hay (2000 bales) and 575,000 litres of water through the Buy a Bale campaign helping farmers impacted by the drought and now the bushfires.
The Buy a Bale campaign is part of the charity Rural Aid, formed to expand services and support to rural communities not only suffering through natural disasters, but communities that need help remaining in existence.
Helloworld Travel is also working towards other initiatives in all divisions to further support the victims of the bushfires in coming weeks.
You can read how the bushfires are affecting the travel industry here.