delicious. has teamed up with Helloworld Travel to launch delicious. Travel and fulfil all your vaycay foodie needs.
The new platform was launched last night at Icebergs Dining Room and Bar in Sydney by delicious. editor-in-chief Kerrie McCallum, News Corp Australia’s director of lifestyle Fiona Nilsson and newly appointed delicious. Travel editor-at-large George Calombaris.
Not to mention some of Australia’s most renowned chefs and food and lifestyle industry leaders. Oh, and us. We were there too!
On top of the launch of delicious. Travel, delicious.com.au has also been completely refreshed with key functionality updates to better service the needs of the site’s growing audience and improve both the customer experience and the available advertiser product suite.
New features include a clean and contemporary design to hero lifestyle content alongside recipes; improved search, navigation and filtering to enhance overall user experience; new commercial opportunities across branded content and News Native Networks; and restaurant booking functionality in partnership with Dimmi.
Calombaris, who is a chef and intrepid traveller, will write a monthly column that will round up the best spots to visit in his destination of the moment.
delicious. Travel will also be powered by a strong group of food-travel expert contributors including Andrew McConnell, Christine Manfield, Colin Fassnidge, Hayden Quinn, Madeleine West, Matt Preston and Rick Stein.
“Food influences where we go, how we get there, what we spend and how much fun we have,” McCallum said.
“The delicious. audience has long been adventurous and affluent, seeking out new experiences, tastes, people and cultural experiences. With our new travel offering, we are perfectly positioned as a platform to cater to the travel boom in a credible and broad-reaching way.
“We’re so pleased to have the travel professionals, Helloworld Travel, on board as our launch partner giving our readers even more opportunities to discover the most delicious destinations and experiences.”
“Helloworld Travel is delighted to be partnering with delicious.,” Helloworld Travel head of marketing Dominique Dalton said.
“We are excited to have the opportunity to be involved in the integration of travel within the lifestyle environment of food and cuisine, as we know these areas are strongly linked.
“Food is becoming an important factor and motivator for travel choice and we are happy to be involved with delicious. as a premium media outlet to showcase the most amazing and ground-breaking culinary trends around the world.”
Features of the new delicious. Travel content include:
- The most delicious destinations from Australia and the world from experts in the know
- Travel experts’ one-of-a-kind lists and secret foodie city guides
- The newest, the latest and the best in everything from airline services to hotels, epic adventures, scenic road trips, short escapes and luxury cruises
- Deals and inspiration from where you’d rather be across all @deliciousaus social