Pop the kettle on and bring the scones out of the oven, because Helloworld has officially formalised its partnership with VisitBritain!
The three-year partnership will focus on national, tactical marketing campaigns featuring destinations from across Britain, driving consumers to stores and generating conversion.
“The UK is a key destination for our agents and their clients and so we are thrilled to be partnering with VisitBritain to facilitate this exciting opportunity for our network,” said Dominique Dalton, head of retail marketing at Helloworld.
“We have undertaken some significant activity with VisitBritain in the past and it always gets great feedback from our network. We’re currently in market with a major campaign and we have exciting plans for collaboration in the future, we look forward to evolving together and sending even more visitors to Great Britain.”
According to VisitBritain’s director for Asia Pacific, Middle East and Africa, Tricia Warwich, Australia is one of the top five most valuable source markets for Britain, with 1 million Australian visits spending £1 billion in the UK every year
“The one million Australians who travel to the UK stay longer and explore further than the average international visitor into regional England, Scotland and Wales,” Warwick said.
“This new campaign will highlight destinations beyond the obvious and unlock the energy, quirks, colours and culture of Britain in a unique way for Australian travellers.
“We’re excited about welcoming even more Australians to find their Great Britain in 2020 through our partnership with Helloworld Travel.”
The exclusive offers, deals, packages and campaigns will be rolled out over the duration of the partnership.