Hawaiian vs Air NZ: battle of safety videos

Hawaiian vs Air NZ: battle of safety videos

Hawaiian Airlines has jumped on the safety video bandwagon trend for some extra promotion.

The new four minute video uses 30 Hawaiian Airlines crew members and family talent to engage guests in the ever so important in-flight safety video.

Taking guests on a journey to their top locales throughout the Hawaiian Islands, the video has made its debut across all of the airline’s inflight systems today.

“Safety is paramount at Hawaiian Airlines, and we are pleased to share with our guests a more creative and informative in-flight video as they journey to their favourite island destination,” Hawaiian Airlines brand management director, Alisa Onishi, said.

Flight attendant Valerie Akiona, who spends her free time hiking, is seen trekking the slopes of Haleakalā with her husband – also a Hawaiian Airlines flight attendant – and two children.

“Most of us (flight attendants) grew up with this amazing landscape as our playground,” Akiona said. “It’s instilled in us to not only mālama ‘āina (take care and nurture the land), but also enjoy it with our friends, family and guests.”

“I want people to watch and listen to the safety instructions, but I also really hope when they watch it, they say, ‘Hey, where is that? I’d love to go there,’ knowing that they absolutely can make that a part of their trip.”

The video developed by Honolulu-based Anthology Marketing Group was produced by Kinetic Productions, and is subtitled in five different languages including Hawaiian, Chinese, Japanese, Korean and English.

Check out AirNZ’s “Men in Black” safety video to compare the two!

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]