Destinations

Hawai‘i Tourism Oceania promotes romantic getaways in new digital campaign

Love is in the air at Hawai‘i Tourism Oceania (HTO), with the organisation leaning on romance and couples’ holidays as a key promotional strategy for the third quarter of 2019.

With couples making up 24 per cent of travellers from Oceania, HTO has recognised this as an important market for visitation to the Hawaiian Islands, partnering with Expedia and Hawaiian Airlines on a new integrated digital campaign across Australia and New Zealand.

The multi-faceted campaign promotes holidays for couples through consumer direct, trade and public relations activities.

A dedicated microsite takes consumers on a visual journey through the Hawaiian Islands, prompting them to select their preferred romantic experiences on each island and leading them to a custom itinerary for their getaway.

Each consumer entering the microsite and completing the steps will go into the draw to win a holiday to their island of choice.

Giselle Radulovic, country manager for Australia at HTO, said providing consumers with itineraries is a fresh strategy for promoting the Hawaiian Islands.

“Utilising custom itineraries to showcase the diversity of experiences across the Hawaiian Islands is a way for Hawai‘i Tourism Oceania to increase awareness on the destinations and its offerings,” she said.

In conjunction with Ignite (MyHawaii), HTO has also launched a multi-channel integrated cooperative campaign targeted at couples.

The nine-week campaign features package deals and promotes the Hawaiian Islands as the perfect destination for honeymoons, weddings and romantic celebrations.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

GALTA partners with Pink Media to bring “voices of Australia” to the US

Gay and Lesbian Tourism Australia are showing the US LGBTQ+ community all the friendly faces and fantastic experiences of the Australian tourism industry.

Share

CommentComments

Technology

Luxury Escapes CEO and marketing boss make quiet exit

by Huntley Mitchell

On the flipside, the online travel company has just appointed its first chief growth and consumer product officer.

Share

CommentComments

Travel Agents

Helloworld punished for “technical oversight”, with company shares suspended on ASX

by Huntley Mitchell

Andrew Burnes has been left red-faced after Helloworld left out some “technical information” in the company’s unaudited FY20 results.

Share

CommentComments

Aviation

Australia’s Tourism Restart Taskforce says preparedness of airlines, airports critical in reviving international travel

by Christian Fleetwood

Interestingly, the Tourism Restart Taskforce is lacking a representative from Australia’s airlines or airports.

Share

CommentComments

Hotels

Hotel Wrap: Nominate a mate for a Club Med holiday, QT Hotels launches dog stays + MORE

This week’s Hotel Wrap is all about spoiling yourself and your clients with a host of deals, competitions and doggie stays.

Share

CommentComments

Travel Agents

Flight Centre to close at least 90 more stores

In sad news, domestic and international border closures have caused further store closures for Flight Centre, leaving it with 330 of the 740 stores the brand had before COVID-19.

Share

CommentComments

Tourism

DFAT accidentally reveals email addresses of Aussies stranded overseas

by Christian Fleetwood

The embarrassing blunder by DFAT comes after it reportedly terminated as many as 100 contractors, with some of those having worked in IT and policy roles.

Share

CommentComments

Road & Rail

Road & Rail Wrap: Rail Europe teams up with Aeronology, Mary Valley Rattler champions accessibility + MORE

Have your Thursdays been feeling hollow of late? Like there is some kind of gaping void gnawing away at the day? It’s probably because we haven’t run a Road & Rail Wrap for a few weeks.

Share

CommentComments

Destinations

Become a certified ‘SA Expert’ and gain access to exclusive offers (plus a whole lot more)

by Sponsored by South Australian Tourism Commission

With nearly all domestic borders open to South Australia, now is a good time to get up to date on the best experiences this state has to offer.

Share

CommentComments

Technology

Julie King launches global platform for industry learning and collaboration

The new platform will host a FREE 10-week webinar series, so you’re practically losing money if you don’t attend. At least, that’s our understanding.

Share

CommentComments

Aviation

Rex signs letters of intent on six leased 737s for domestic routes

Rex’s ambitions of becoming a domestic route competitor to Qantas and Virgin are becoming a reality. Next step: a team song.

Share

CommentComments

Travel Agents

Corporate Travel Management raises $262m to help fund US acquisition

Much to the delight of CTM’s executives, investors have wasted no time snapping up newly-offered shares in the company.

Share

CommentComments