Travel Agents

Groceries up for grabs as Brand USA launches ‘One Badge Wonder’ incentive

Brand USA Australia has announced an incentive that gives travel agents the chance to win a full trolley worth of groceries.

For the next eight weeks, Brand USA is announcing weekly prizes of $450 Coles Group and Myer gift cards for lucky agents that have entered and win the weekly ‘One Badge Wonder’ competition via the USA Discovery Program.

The online training platform is designed to grow agents’ knowledge of the diversity of US destinations to through and beyond the gateways.

There are eight weekly draws in total. To qualify, agents must have registered for the program and have completed at least one badge – either ‘Specialist’ or ‘Regional Expert’.

The more badges agents complete, the more chances they have to be in the draw to win a shopping gift card. Only badges completed within the week will qualify for each draw.

Entries close on Tuesday 23 June 2020. The lucky Australian agent winners will be announced each Wednesday for eight weeks. Terms and conditions apply, and these are located in the ‘resources’ section of the Discovery Program site.

Jo Palmer, director of Brand USA for Australia and New Zealand, said: “Our USA Discovery Program is an awesome program to build knowledge about the USA and to keep travel inspiration alive during this challenging time.”

For further US inspiration and content, including last year’s feature film America’s Musical Journey, agents can download the free Go USA TV app.

Brand USA also has an online Trip Planner tool for agents to practice creating the perfect itinerary for clients so they’re prepared ready for when they return to book.


Featured image: iStock/ozgurdonmaz

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