Greek and Mediterranean Travel Centre (GMTC) has launched a new campaign encouraging agents and consumers to share experiences illustrating why travellers shouldn’t DIY their trips.
#WhyIDontDIYTravel was launched at Sydney’s 37th Greek Festival earlier this month with a competition asking people to share a post about their travel fails.
The most creative post will win two nights in a four-star hotel in Greece, followed by a three-night
voyage with Celestyal Cruises. There are also daily prizes to be won.
“I’m passionate about the talent we have in the travel industry, and I firmly believe that the expertise of a travel agent cannot be replicated or replaced by online booking systems,” Halina Kubica, Managing Director of GMTC said.
“#WhyIDontDIYTravel is ultimately a celebration of enjoying each trip to the fullest, and that can only be achieved when booking with an ATAS accredited travel agent.”
Kubica said she wants the campaign to highlight the serious issues that can arise when booking travel independently.
Common horror stories like turning up to hotels with no booking confirmation, or arriving at a destination to find it’s actually in the middle of nowhere can ruin a trip for many travellers.
The campaign also emphasises the cost savings that can be found by working with a travel agent – a fact that often comes as a surprise to consumers, who assume that DIY online booking will garner the best prices.
In fact, it is estimated that travel agents save customers an average of $452 per trip. Taking into consideration the amount of time involved in booking travel independently, the saving in real terms is approximately $1,057 per trip.
To enter, participants simply post their entries on Instagram, tagging @greecemedtravel.com.au and using the hashtag #WhyIDontDIYTravel.
Entries can be a variety or combination of media; written, photos or video, but note that accounts must be set to public for an entry to be accepted.
Greek TV personality Anastasia Katselas has also re-shared her story told at GMTC’s launch event about her DIY family Greece holiday, which unfortunately led to an unpleasurable experience on their trip.
GMTC expects that there will be considerable interest from those within the travel industry, although anyone with a great story is welcome to participate.
The #WhyIDontDIYTravel competition will run until 31 March 2019. Full details here.