Technology

Google to play pivotal role in Sabre’s new growth plan

Travel tech giant Sabre has unveiled its multi-year plan designed to accelerate growth and create long-term shareholder value.

As part of its vision to lead a new marketplace for personalised travel, Sabre has detailed five strategic initiatives that are intended to increase the company’s addressable market across its business, deliver revenue and market share growth, and improve its overall margin structure.

Among the priorities for Sabre are creating personalised offers, increasing the value of supplier offers and the value of the GDS by integrating NDC content, creating more ways for low-cost carriers LCCs to retail and distribute content, and delivering a full-service property management system in partnership with Accor to better serve enterprise hotels.

But perhaps the most intriguing priority for Sabre is transforming its technology via a preferred partnership with Google.

This 10-year strategic partnership is designed to improve Sabre’s technology capability by migrating the company’s IT infrastructure to Google Cloud’s services with “advanced support and greater flexibility”.

According to Sabre, the company will utilise Google’s data analytics tools to enhance current and future products, with the goal of improving both loyalty and revenues for customers.

Furthermore, Sabre will set out to design a broader innovation framework with Google that seeks to “leverage the talent and assets of both companies to imagine, develop and deploy future capabilities that will advance the travel ecosystem, benefiting all market participants”.

Sabre president and CEO Sean Menke said: “We are committed to helping our customers operate more efficiently, drive revenue and offer personalised traveller experiences that create greater loyalty.

“Over the last year, we continued to see shifts in the travel ecosystem resulting in the changing needs of our airline, hotel and agency customers.

“We are thinking critically about how the retailing, distribution and fulfilment of travel will continue to evolve over the next decade and how each of these elements will become even more interconnected and interdependent.”

Menke said Sabre has committed US$150 million ($230.5 million) in 2020 to support the five strategic priorities, which were unveiled during its annual global leadership summit in Dallas in late January.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Events

Spencer Travel expo goes off with a bang!

Don’t worry, it didn’t go off with a literal bang – although fireworks are always good fun at an event.

Share

CommentComments

Midweek Interview

Midweek catch-up with Sabre’s Darren Rickey

We caught up with SVP airline global sales at Sabre, who has been living it up in Barcelona and Southern France and honestly, we’re a little offended we weren’t invited.

Share

CommentComments

Hotels

Airbnb officially bans parties

The Airbnb party is officially gone! Now you’ll have to get pissed in a nearby park when you go on holiday.

Share

CommentComments

Hotels

TFE to bring Collection brand to Sydney

Complete with an infinity pool featuring sweeping city views, the new property is touted as a destination in itself, however, we can’t confirm that until we’re offered a free stay.

Share

CommentComments

Cruise

Avalon Waterways offers double Qantas Point incentive

Satisfy your point-junkie clients by scoring them four points per dollar spent on their next luxury river cruise.

Share

CommentComments

Aviation

Air New Zealand sets roll out date for long awaited bunk-beds in economy class

Praise the travel gods! Passengers will soon have the option to lay down in cattle class and we’re so excited we’ve decided to take our afternoon nap early.

Share

CommentComments

Aviation

Qantas proposes scrapping bonuses if it is “harmed”

Qantas has copped some bad press lately, but the silver lining is it’s a great excuse for Alan Joyce to get a nice makeover!

Share

CommentComments

Aviation

Boeing 737 MAX mid-air emergencies revealed in new investigation

Surprisingly the investigation came from the ABC and not from Air Crash Investigation, which kind of puts the show to shame a bit.

Share

CommentComments

Travel Agents

Western travel agents banned from booking Hajj pilgrimage

Those looking to complete Hajj will have to enter the Hajj lottery, which you are still astronomically more likely to win than the actual lottery.

Share

CommentComments

Wholesalers

Virtuoso uncovers key differences in how each generation travels

Meanwhile, Travel Weekly staff are conducting our own research to tap into the zoomer market by teaching the office dog TikTok dances. It’s not going well.

Share

CommentComments

Cruise

Royal Caribbean Group completes its comeback with all ships back at sea

To honour the milestone, all 63 ships in the group’s fleet sounded their horns at once, which most likely scared the sh*t out of nearby fishing boats and unsuspecting wales across the world.

Share

CommentComments

Travel Agents

Virgin teams up with Flight Centre for money-can’t-buy workshop

It’s the second time a Flight Centre partnership has come up this week and it’s only Tuesday! Skroo must be feeling extra convivial this week.

Share

CommentComments