Globus scraps Monograms brand, launches Independence by Globus

Globus scraps Monograms brand, launches Independence by Globus

The Globus family of brands (GFOB) is nixing Monograms to make way for the launch of Independence by Globus – a new offering providing all the perks of a group tour without the group.

GFOB will move Monograms’ most popular itineraries to Independence by Globus before sunsetting the brand at the end of this year.

Chris Fundell, GFOB’s head of marketing for Australasia, said Independence by Globus gives travellers the freedom to enjoy the benefits of touring untethered and unscheduled.

“Providing hand-picked hotel accommodations, hand-selected optional excursions and the services of local experts to help guests uncover the perfect ways to spend their days on holidays, Independence by Globus invites travellers to simply travel better – with ease – as they explore destinations across the globe.”

On an Independence by Globus holiday, travellers will have their accommodations, daily breakfasts, select guided sightseeing and transportation between cities taken care of, as well as flight arrangements and airport transfers.

“Broken out into ‘Independent City Stays’ featuring some of the world’s most spectacular cities across Europe, South America and Asia and ‘Independent Tours’ offering travellers a larger swath of featured destinations and countries around the globe – no other international tour operator has the depth and breadth of travel styles Globus offers guests – including independently minded travellers,” added Fundell.

Independence by Globus itineraries will give travellers support and helpful hints and recommendations from Globus Local Hosts to help them make the most of free time as well as a list of hand-selected optional excursions to enhance their getaways as well as seamless extensions and destination add-ons to keep the adventure going.

They also have access to the brand’s GlobusGO app packed with insider tips that invite them to explore their destination like a local.

“For travellers who love Globus but want to venture further, enjoying the world their way, without the group, Independence by Globus ensures our guests enjoy “I” time on holiday,” added Fundell.

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