Wholesalers

G Adventures launches new Planeterra Project to help save the reef

G Adventures and their non-profit partner Planeterra have teamed up with Australian conservation group Reef Ecologic in a bid to boost coral growth on the Great Barrier Reef.

See also: “The industry must lead the way”: experts urge push for social responsibility 

Through the partnership, Planeterra has provided Reef Ecologic with a grant to expand their coral gardening program which grows fragments of coral on frames to be replanted into robust colonies. The experience will be built into G Adventures’ tours in the region, and travellers will get to learn all about the Whitsundays, the Great Barrier Reef and reef recovery while snorkelling over a “Proudly Supported by G” coral garden.

Townsville-based Reef Ecologic will also receive an ongoing donation for every G Adventures traveller who experiences the project to help them to engage the local community in monitoring efforts to keep the coral garden alive and well.

More than 1500 travellers from around the world are expected to visit the project in its first year, with the experience available to every G Adventures traveller on an 18-to-Thirtysomethings tour on the East Coast of Australia.

Reef Ecologic 3

Regional operations manager for G Adventures Australia and New Zealand Mike McBride said the Whitsundays was one of the most popular stops on G Adventures East Coast Australian tours.

“The Great Barrier Reef is one of Australia’s most iconic tourism destinations and it’s important for travellers to have an awareness and understanding of the fragility and importance of these unique ecosystems,” McBride said.

“We’re extremely passionate not only about the traveller experience but also the sustainability and wellbeing of the areas we travel to.”

Reef Ecologic’s Whitsundays Tourism Recovery Project also designs, creates and installs underwater and inter-tidal interpretive art pieces across the Whitsunday region, aiming to promote coral restoration in the Great Barrier Reef, as well as educate travellers.

The Reef Ecologic project will mark number 76 in Planeterra’s ‘Project 100’ pledge to have 100 projects built into G Adventures tour itineraries by the end of 2020.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

Flight Centre restructures leadership team, appoints two global CEOs (and a new Aussie MD)

Flight Centre has just dropped some HUGE news about its executive team. Find out who’s moving where here.

Share

CommentComments

Technology

“That middle-man model needs to evolve”: Troovo CEO says blockchain can solve inefficiencies

by Christian Fleetwood

It’s a technology that boasts a quarter-trillion-dollar industry gradually growing in importance, but why should the travel sector join the blockchain craze? All is explained here.

Share

CommentComments

Technology

Why the travel industry needs to take cybersecurity seriously

by Ali Coulton

Cybersecurity isn’t the sexiest topic, but it can have massive implications for your business, your brand and, of course, yourself. Here’s what you can do to counter data theft.

Share

CommentComments

Technology

People the “most important” part of a digital tech strategy, says Jetstar’s digital chief

by Huntley Mitchell

It may sound weird, but Jetstar’s head of digital and delivery believes people are the most important element of a successful digital technology strategy.

Share

CommentComments

Technology

“It’s going to be a messy time”: Flight Centre on the scalability of NDC

by Huntley Mitchell

Still haven’t got the the faintest idea what NDC is? Play catch-up with this informative read.

Share

CommentComments

Technology

The biggest challenge facing Booking.com and other OTAs

by Huntley Mitchell

Booking.com’s regional boss kicked off this year’s Travel Tech. Summit with an insightful keynote. Find out what she had to say here.

Share

CommentComments

Technology

Another Luxury Escapes bidder enters the fray

by Huntley Mitchell

It appears Luxury Escapes has pretty hot property right now, with yet another potential suitor showing interest in the online travel player.

Share

CommentComments

Hotels

Marriott to debut more than 30 luxe hotels in 2020

Much like the waistline of Travel Weekly’s editor (thanks to some early office Christmas gifts), Marriott’s presence is set to expand significantly.

Share

CommentComments

Cruise

“No survivors”: Royal Caribbean passengers feared dead after New Zealand volcanic eruption

by Ali Coulton

Multiple Australian travellers are feared dead after one of the world’s most active volcanos erupted in New Zealand during a cruise ship shore excursion.

Share

CommentComments

Aviation

Qantas inks new frequent flyer deal with Air France-KLM

Proving customer loyalty programs are big business comes this freshly-inked partnership between two aviation giants.

Share

CommentComments

Destinations

Queensland to bid for 2032 Olympics and Paralympics

Queensland is hoping to score the Olympics and Paralympics. No word yet though on whether Toowoomba or Mount Isa have been mooted to host the opening ceremony.

Share

CommentComments

Destinations

The safest and most dangerous destinations for LGBTQ+ travellers

As we approach 2020, it’s difficult to believe that for LGBTQ+ people, planning a trip can still be a minefield. Check out this helpful list to help keep your clients safe.

Share

CommentComments