Wholesalers

G Adventures acquires UK based youth travel company

G Adventures has acquired youth travel company, TruTravels, broadening their reach in the sector.

But don’t worry, the small group adventure operator’s founder Bruce Poon Tip has emphasised that TruTravels will remain ‘tru’ to their own unique brand identity, style of trip delivery, and way of communicating with their customers, who predominantly fall into the 18-25 year old demographic.

“Earlier this year, I realised we were missing a beat with a new, grassroots style of small group travel that was emerging for young people,” Poon Tip said.

“When I started digging deeper into what TruTravels does, I discovered that while their ethos is closely aligned to ours, the way they communicate, and how they travel, is so different to G Adventures that we couldn’t compete.”

“For this reason, we don’t want to change what TruTravels does. Joe and Mark are doing an incredible job in this space with this new style of fun-focussed travel which is rooted in meeting new people and driven by social media influences.

“Our aim is to give them a boost so they can do more of what they already do so well, and we welcome them to the G Adventures family of brands as a complementary business,”

TruTravels, which is based in Surrey, United Kingdom, and was co-founded in 2012 by entrepreneurs Joe Fallon and Mark Pope who will continue to run the company as partners and minority shareholders.

PIH-126

According to Fallon and Pope the new partnership means achieving their dream of becoming a global operator faster and more efficiently, as they now have access to the supply chain and distribution networks G Adventures has built over the past 28 years of operation.

“While there are clear differences in the style of trips TruTravels runs, and the travellers we attract, the similarities we have with G Adventures are how we knew they were the right partners for us,” said Fallon.

“Both brands’ sales are dominated by travel agency sales and both attract travellers from a number of different countries.”

Pope said the biggest draw for TruTravels was their similarity to G Adventures in terms of the importance they place on company culture, staying ‘tru’ to their values, and their joint commitment to protecting people and the planet.

“While it’s obviously exciting to be partnering with the most established and experienced operator in our space, the most important thing for us in saying yes, was that we were culturally aligned,” he said.

“Add to that our shared passion for delivering the best customer experience imaginable, and contributing to making the world a better place, and we believe it’s a perfect match.”

While there are no immediate changes to TruTravels’ ‘TruCrew’, which is made up of 25 staff based in Surrey and 40 tour guides in Asia, they do have plans to expand their sales team as their agency distribution network grows.

As well as helping them grow this network, G Adventures will be supporting TruTravels in increasing their supply chain access, as well as with shared resourcing in areas such as technology, talent acquisition and finance.

The TruTravels deal is the latest acquisition to be made by G Adventures, which also acquired British brands Travelsphere, Just You, Swan Hellenic and Page & Moy in January 2017.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

Daredevil completes heart-stopping tightrope walk above Hawaiian hotel

A world-renown high-wire walker has made history by completing a tightrope walk between two hotel towers 15 storeys up.

Share

CommentComments

Aviation

JAL celebrates two years of Melbourne-Tokyo route by issuing snowboards as boarding passes

Aussie snowboarders looking to shred the slopes of Japan this snow season now have another reason to book their trip.

Share

CommentComments

Travel Agents

Agent Wrap: Visit USA Expo wraps up, Uniworld’s Night of Nights, Silversea rewards agents + MORE!

Get a load of all the smiling faces featured in this week’s Agent Wrap! You’ll be smiling too when you see all the deals and famil offers.

Share

CommentComments

Technology

Webjet and Cover-More form new travel insurance partnership

In other news, Travel Weekly’s editor and deputy editor are currently forming a formidable partnership at the crease in the office cricket tournament.

Share

CommentComments

Tourism

Flavour of the Week: SIA’s senior management changes, Accor’s new comms director + MORE!

This week’s flavour is tangy with a hint of fresh industry appointments. Or maybe that’s just the salt and vinegar chips Travel Weekly’s editor was eating while he proofread this article.

Share

CommentComments

Destinations

Influencer visits IKEA store, fools followers into thinking she’s in Bali

This savvy influencer somehow convinced her followers she was in Indonesia when, in reality, she just took a trip to her local furniture store.

Share

CommentComments

Wholesalers

ACCESS DENIED: Excite’s booking platform is now closed

by Huntley Mitchell

Were you planning on retrieving some booking info from Excite Holidays’ platform? Well, unfortunately you’ve left it too late.

Share

CommentComments

Road & Rail

Road & Rail Wrap: DriveAway’s new call centre, Amtrak Vacations sale + MORE!

Yes, it’s our weekly dose of news covering all things on the railway tracks and on the road. We’ve even gone off-road for this wrap!

Share

CommentComments

Tourism

Venice uses mobile phones, surveillance cameras to track tourist movements

Be sure to clear your search history before your next trip to Venice, because officials have started gathering mobile data from tourists.

Share

CommentComments

Aviation

Union slams Jetstar’s claims it bribed strikers

by Ali Coulton

Jetstar claims the union handed out vouchers to strikers as an act of “desperation”, but the TWU says there’s nothing out of the ordinary about compensating workers.

Share

CommentComments

Aviation

Qantas axes flights across group as coronavirus to hurt FY20 profit

by Huntley Mitchell

Travel Weekly understands Alan Joyce has been forced to take out a loan on his new Maserati, as Qantas delivers some not so good news to shareholders.

Share

CommentComments

Cruise

Quarantined cruise passengers begin journey home, as coronavirus spreads to the Middle East

by Ali Coulton

Diamond Princess and Westerdam have disembarked their remaining passengers, ending almost a month in limbo amid coronavirus fears.

Share

CommentComments