Aviation

Flight shaming is not the answer, says Qantas CEO

Ali Coulton

Ali Coulton

Qantas’ CEO has warned against “throwing the baby out with the bathwater” when it comes to travelling sustainably.

Speaking at the CAPA’s 2019 Australia Pacific Aviation Summit, Alan Joyce said that while we are seeing more and more climate-related events occurring, flight shaming and government-imposed taxes on passengers and airlines are not the answer.

“What the airline industry is doing is focusing on making sure we can lessen our impact on the environment but in some cases that’s not being communicated well and in some cases there’s a danger of throwing the baby out with the bathwater,” Joyce said. 

The flight shaming movement, which began in Sweden with the hashtag #flygskam, spurred thousands of people across Europe to pledged on social media they would not fly unnecessarily or would go a year without flying.

French and Dutch politicians have also joined the bandwagon, with France announcing last month it would put an “ecotax” on airlines starting in 2020, and the Netherlands has floated the idea of imposing a €7  (AUD$11.50) flight tax on passengers in 2021.

The outbound aviation industry in Australia is beginning to stagnate, as CAPA’s emeritus chairman Peter Harbison said yesterday, however, this appears to be caused by the declining Aussie dollar and oil prices, rather than for sustainability reasons.

Despite this, Joyce said the airline industry has a good story to tell when it comes to sustainable travel.

“The things that we’re doing as an industry are fantastic, we have set a target by 2050 to have our Co2 emissions at half the levels of 2005, which meets the Paris agreement,” he said. 

“We have put a price globally on carbon, the first industry that has done that.”

According to figures published in The Conversation, the airline industry uses 5 million barrels of oil every day, which contributes around 2.5 per cent of total carbon emissions, which could rise to 22 per cent by 2050.

“It’s important to do these things [introduce sustainability measures] and to do them for the right reasons,” Joyce said.

“But its equally important that you’re communicating and making sure that we don’t approach the solution to air transportation by suppressing it. We can’t go back to the 1920s and not have air travel.

“We need to make sure we do throw the bathwater out, but we keep the baby because it is important for the world economy and world connections.”


Want more tips on how to make your business more sustainable? You’re in luck! This year’s Travel DAZE focuses on sustainability, and we’re not just talking about planting trees. Find out more here.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

Magellan Travel boss exits after 12-year stint, replacement named

by Huntley Mitchell

Do you happen to work at Magellan and noticed someone different sitting in the GM’s chair today? All is explained here.

Share

CommentComments

Technology

OPINION: The time is now for companies to review their T&E technology

by Nadia Yahiaoui

This blogger argues that there’s never been a better time for organisations to get their T&E in order. And no, they’re not talking about tea and Equal tablets.

Share

CommentComments

Aviation

Qantas CEO says vaccines could restart international travel before “bubbles” eventuate

To be fair, Aussies were expecting to be able to travel to New Zealand by now, but the closest we can get is watching Flight of the Conchords while sipping a pinot noir from the Marlborough region.

Share

CommentComments

Tourism

New research shows how Aussies’ travel behaviours have changed since COVID-19

Unsurprisingly, the global pandemic has drastically changed the way Aussies get out and about. Here’s some handy research to quantify it for you.

Share

CommentComments

Cruise

Celebrity Cruises clarifies rumours around Pullmantur revival

The Spanish cruise brand, which filed for insolvency earlier this year, looks like it is in the process of a revival, but Celebrity Cruises wants to clear up one detail.

Share

CommentComments

Hotels

Fears of Bali booze ban quashed by local hotels association

Tell your clients not to throw out their Bintang singlets just yet, as it looks like they’ll still be able to enjoy a frosty one in Bali after all. Well, at least once the COVID-19 pandemic has settled down a bit.

Share

CommentComments

Aviation

Air NZ and Tourism NZ search for eighth Wonder of the World in fun new safety video

The Travel Weekly team can guarantee that Air New Zealand’s latest safety video is a lot better than that cringeworthy rapping effort with Julian Dennison.

Share

CommentComments

Wholesalers

Ormina Tours releases 2022 program with free cancellation offer

Writing this story made Travel Weekly’s editor thirsty for a wine or few, so much so that he’s decided to work from the pub for the rest of the day.

Share

CommentComments

Destinations

Giant snorkeller invades Sydney Harbour as part of Tourism Tropical North Queensland’s latest campaign

Don’t worry, giants aren’t invading the city! It’s just TTNQ’s latest bid to inspire Sydneysiders to get their butts up to Cairns and the Great Barrier Reef.

Share

CommentComments

Aviation

Steaks on a plane: TikTok prankster appears to cook steak on aircraft toilet

How does one cook a steak using an airline toilet? Well, you’re just going to have to click on the article and find out, aren’t you?

Share

CommentComments

Aviation

Joyce “optimistic” about recovery as Qantas renews trade partnerships

The national carrier revealed it has signed off on new multi-year agreements with 10 of the top 12 agencies, so if your boss was raging this morning, assume you work for one of the two that missed out.

Share

CommentComments

Tourism

Australia responds to the UK’s emergency approval of Pfizer vaccine

While the UK might be getting the jab as early as next week, the Australian government is holding fast to its original roll-out schedule.

Share

CommentComments