Technology

Flight Centre snaps up AI-based travel platform

Flight Centre has acquired a San Francisco-based business travel platform that specialises in personalisation through artificial intelligence (AI).

The platform, WhereTo, pulls in content from dozens of sources and uses AI-based algorithms to show users the best trip options within their company’s policy, factoring in criteria like traffic conditions, travel deals, and personal preferences.

Its the latest in a string of acquisitions and investments Flight Centre has made over the past two years, including its acquisition of Silicon Valley-based Casto Travel.

The travel giant plans to integrate the WhereTo offering into products and services offered across both its Corporate Traveler and FCM Travel Solutions brands.

“Flight Centre’s acquisition of WhereTo will serve multiple purposes within our businesses, in addition to fortifying the continued growth of the already successful WhereTo portfolio with our global resources and footprint,” said John Morhous, chief experience officer at Flight Centre Travel Group.

“Our continued investments in booking technology, content aggregation, AI, and mobile services provide our corporate customers with best-in-class technology tools to help them stay ahead of the rapidly evolving corporate travel landscape.

“We are delighted to come together with WhereTo during this unprecedented time to make a significant advancement in our technology capability, which will allow us to emerge from the crisis in an incredibly powerful way.”

Morhous said an integrative approach using both digital platforms and the human touch is more important than ever during the global pandemic.

“We look forward to leveraging the WhereTo technology within our existing products to help expose the complex duty of care requirements we’ll be facing as global travel restrictions are lifted, in line with the ‘design and control’ of user experiences which underpin the strategies of our two largest brands.”

According to Flight Centre, the partnership with WhereTo is a critical step in building a customer experience from the ground up that can handle an increasingly complex distribution environment.

WhereTo will continue business as usual with its current client base and fulfilment partners.


Featured image source: iStock/AAUB



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Skip the rebound surge with South America

For clients eager to travel overseas again but wanting to avoid the summer disruptions, leave Greece or California for another time and head to South America.

Share

CommentComments

Destinations

Events

Top 12 unmissable events for Italian summer trips

Summer in Italy means sunshine, gelato, promenading after dinner, Aperols overlooking the ocean, hiking, cycling…and a jam-packed events calendar.

Share

CommentComments

Aviation

Airport queues return in anticipation of the school holidays

If you were looking for a good chance to relisten to Led Zeppelin’s entire discography but can’t find the time, we recommend booking a flight to literally anywhere from Sydney or Melbourne airport this month.

Share

CommentComments

Destinations

Queensland government mulls tourism tax

In response to this, the NSW government will be introducing an ice-cream tax, which has infuriated primary school kids across the state.

Share

CommentComments

Destinations

South Africa drops all remaining COVID restrictions

Meanwhile, we’ve decided to keep mask-wearing optional in Travel Weekly’s office, mainly to protect us against the office dogs’ various… smells.

Share

CommentComments

Travel Agents

AFTA and CLIA bring back NTIA and the port & destination showcase

Polish your dancing shoes because it’s industry events galore as the two peak bodies reveal the return of two much sought-after happenings.

Share

CommentComments

Aviation

Breaking News

Jetstar CEO to step down as Qantas promises $5,000 boost to employees and more domestic capacity cuts

It’s a day of mixed emotions for Qantas and Jetstar staff today, with bouts of cheering and sobbing breaking out at an alarming rate.

Share

CommentComments

Events

Save the date! Hawai‘i Tourism Oceania announces dates for ‘Aloha Down Under’ roadshow 2022   

by sponsored by Hawai‘i Tourism Oceania

Get your diaries out because Australia and New Zealand’s biggest annual Hawai‘i Roadshow, Aloha Down Under, is on from the 22nd to 29th August 2022. 

Share

CommentComments

Hotels

Marriott launch home rental collection for ANZ

Marriott has launched its new home-rental collection while the Travel Weekly staff have decided to launch a Pokémon cards collection. It’s not quite as significant but at least it’s something.

Share

CommentComments

Road & Rail

Avis launches high-end car rental brand for luxe travellers

Got any clients looking to indulge in their midlife crisis without going the whole hog? We’ve got good news.

Share

CommentComments

Travel Agents

TravelManagers announce speakers for national conference

We heard that the muppets will be there, but we have been watching a lot of Sesame Street lately so we could be getting confused.

Share

CommentComments

Aviation

“I thought I was going to die”: Passenger plane catches fire on runway

Don’t worry, the photo shows a white chemical foam used to put out the fire, not a random snowfall confined to a 30-metre area in Miami as you may assume from a first glance.

Share

CommentComments