Travel Agents

Flight Centre showcases agents’ expertise (and unveils new captains) in first-ever global brand campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers.

The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise.

Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere We Haven’t Been’ highlights the expert knowledge and experience that its network of travel agents possess.

The campaign features a 30-second TV commercial that also unveils a new captain, but not just the one.

 

 

Flight Centre’s main captain will appear alongside a whole crew of diverse co-captains, both male and female, who represent each country the brand operates in around the world, and the diverse backgrounds of its people.

Rather than employing an actor to fill the role, Flight Centre’s very own Tom Walley was chosen to be the main captain, who has 19 years’ experience at the company. All of the new co-captains are also real-life Flight Centre employees.

As part of the launch, the brand’s tagline has evolved from ‘Best in the air, and everywhere’, to the new ‘Experience our experience’.

Darren Wright, global head of brand and marketing at Flight Centre, said: “Under the new positioning line of ‘Experience our experience’, this showcases our employees’ thousands of years of experience and our collective travel brain, plus underlines that we are there for our customers and always will be.

“Now more than ever is the time to use the skill, expertise and trust of a travel agent/advisor, and our new campaign talks to that clearly.”

Kelly Spencer, general manager of Flight Centre in Australia, said the campaign also illustrates that the brand will meet clients “wherever they want to speak to us – in-store, over the phone, online and across social media”.

Spencer added that Flight Centre’s new captains represent the pride that the company has in the diversity of its people and the countries that it operates in globally.

“They illustrate the brand promise to bring the joy back into travel,” she said.

Flight Centre worked with Flip Creative to further immerse customers in the brand’s fresh look and feel with the creation of a dedicated microsite.

The site guides online travellers through a variety of travel scenarios, lets them find out ‘What type of captain’ they are, watch exclusive travel advice videos and engage with fun and educational travel facts.

The full-funnel campaign is further brought to life with a bespoke hashtag challenge, #BeentherewithFC, which encourages social media fans to share their previous Flight Centre holiday experiences for the chance to win one of three travel vouchers.

The campaign also sees Flight Centre launch its worldwide TikTok account this week featuring employee-created content.

The integrated brand campaign launched today across Flight Centre-owned assets, social media and the interactive microsite, with broadcast television, broadcast video on demand, out-of-home and digital advertising running from Sunday 25 April.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Wholesalers

The Globus family of brands will now require travellers to show proof of vaccination

If you’ve got clients booked to join any Globus, Cosmos, Avalon Waterways or Monograms trip, you’d better pray they’re not anti-vaxxers.

Share

CommentComments

Aviation

Qantas to resume 12 international routes from 18 December

by Ali Coulton

If all goes to plan, 18 December will now be known as the beginning of the end of Australia’s overseas travel ban hellscape. Coincidentally, it’s also our deputy editor’s birthday!

Share

CommentComments

Hotels

Longest-running CEO of any major hotel company calls time on career

BWH Hotel Group’s longtime president and CEO is retiring, with an Esky, BBQ tongs and Big Mouth Billy Bass Singing Fish mooted as possible leaving gifts.

Share

CommentComments

Travel Agents

ETG agents score access to thousands of custom trips via Designer Journeys

The company’s network of independent agents can now impress clients with access to loads of tailorable itineraries and expert advice.

Share

CommentComments

Cruise

Coral Expeditions launches new summer sailings along South Australia’s wild coast

The five new journeys all take place intrastate, so even the toughest border closures can’t put a stop to these babies. As long as your clients live in SA, that is.

Share

CommentComments

Road & Rail

The Wiggles Team Up With Tourism Australia To Show Kids How To Travel “The Wiggly Way”

The Wiggles are teaching kids how to road trip across Australia. Rule one: pack a fruit salad and a few hot potatoes to snack on.

Share

CommentComments

Aviation

Sydney Airport receives another takeover bid

Will it be a case of third time lucky for the consortium of investors? Not if “Rocket” Rod Sims finds any glaring problems with the deal.

Share

CommentComments

Cruise

Federal Court blocks Princess Cruises’ attempt to ban US and UK passengers from class action

The judge said blocking the passengers from joining the class action could risk bringing “the administration of justice into disrepute”, which doesn’t sound ideal if you ask us.

Share

CommentComments

Destinations

UK scraps vaccine passports, as PM outlines new COVID plan for winter

Boris Johnson has caved in to pressure from his own party, which argued the vaccine passport plan would be an infringement on human rights.

Share

CommentComments

Tourism

Celebrate the planet on the first-ever World Sustainable Traveller Day!

TW staff are celebrating this momentous occasion by heading to our local cafés to refill our KeepCups not once, not twice, but a whopping THREE times. Cue the coffee jitters.

Share

CommentComments

Destinations

WATCH: New video showcases the dizzying luxury of Vienna

by Sponsored by the Austrian National Tourist Office

Get a glimpse of one of Europe’s most luxurious destinations through a flash new video that uncovers the opulence of Austria’s capital.

Share

CommentComments

Hotels

Richard Munro returns as CEO of the Accommodation Association

Munro, who even had a brief stint at the Cronulla Sharks after exiting the association, has returned to his old stomping ground.

Share

CommentComments