Travel Agents

Flight Centre acquires Aussie travel company

Flight Centre Travel Group has expanded its Australian leisure business with the 100 per cent acquisition of Gold Coast-based Ignite Travel Group.

Flight Centre previously held a 49 per cent stake in Ignite, and the two parties have agreed to bring forward the purchase of Ignite’s Australian and New Zealand business to capitalise on its “readymade” holiday package model.

This will allow full deployment and integration of Ignite’s product suite through Flight Centre’s leisure network, beyond the recently launched ‘Flight Centre Exclusives’ range, to include My Holiday Centre brands such as MyFiji, MyHawaii and MyCruises.

Ignite, which was founded in 2005, will continue to operate under Flight Centre’s ‘Emerging Brands’ division, and will remain a separate entity on the Gold Coast under the stewardship of CEO Ryan Thomas.

Flight Centre is hoping this latest acquisition will provide a much-needed boost to its Australian leisure business, which has been struggling of late.

Flight Centre managing director Graham “Skroo” Turner said: “Ignite has been hugely successful, growing sales more than 40 per cent per annum for the past two years, and we are excited by its future potential in Australia and overseas.”

“Full ownership of the business will allow for streamlined integration of Ignite’s innovative products and will deliver new offerings and choices to our customers.

“The acquisition will also allow Ignite to expand internationally, with its founder and managing director, Randal Deer, set to work with us in a 50/50 joint venture partnership to develop the company’s unique models and desired international markets.”

In addition, Deer will also take on a new strategic product development role within Flight Centre.

“Expanding our presence through the Flight Centre network will not only benefit our travel partners, but will also help attract a new customer segment to [Flight Centre] and to bring this new product range to other markets internationally,” Deer said.

“Additionally, I’m particularly happy that Ignite will remain a separate ongoing entity, allowing for its unique culture of innovation in the industry to continue as well as keeping its independent relationships with partners and suppliers, which is important for its ongoing success.”

Ignite turned over more than $180 million last financial year across its three business models which specialise in the promotion and distribution of leisure inventory such as hotel rooms, airline seats and cruise cabins.

The terms of the acquisition are currently confidential, with Flight Centre to use existing debt facilities to fund the deal.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Prague cracks down on Airbnb to avoid becoming a “ghost city”

Prague has taken the next step in its crusade against home-sharing platforms like Airbnb, approving a swathe of legislation to police short-term rentals.

Share

CommentComments

Cruise

Princess to inject $140 million into Aussie tourism with 44 new deployments

Princess Cruises is looking to pump money into the struggling domestic market by adding 44 new deployments in Australia for Sapphire Princess.

Share

CommentComments

Aviation

Aviation Wrap: Boeing’s $74m 737 MAX relief, Emirates helps Arsenal prepare for EPL run in with Dubai training camp + MORE!

When writing this week’s Aviation Wrap, we could have sworn the sound of airplanes taking off was in the air. On second appraisal, we discovered it was just tinnitus. 

Share

CommentComments

Wholesalers

Excite Holidays directors to regain control following creditors vote

by Huntley Mitchell

The directors of Excite Holidays are set to take back control of most of the companies tied up with the wholesaler, following a vote by creditors yesterday.

Share

CommentComments

Road & Rail

Via Rail cancels most trains across Canada amid ongoing protests

by Christian Fleetwood

Ongoing anti-pipeline protests in Canada have massively disrupted passenger train services across the country, with more than 83,000 Via Rail passengers effected so far.

Share

CommentComments

Aviation

Flight attendants throw impromptu baby shower for new parents

This couple’s Twitter story almost made coming into work today worth it. Well, that and the fact the office biscuit supply had been refilled.

Share

CommentComments

Cruise

Private equity acquisition sees Ecruising join LeisureCom Group

Ecruising founders Brett and Philippa Dudley are probably off relaxing on their own private island with a cocktail in hand after selling all their shares in the company.

Share

CommentComments

Tourism

Backpackers to help out with bushfire relief efforts

The Federal Government has announced a new scheme to get backpackers involved in rebuilding bushfire-affected communities. 

Share

CommentComments

Aviation

Politicians urge Jetstar to return to negotiation table ahead of strikes

by Ali Coulton

Jetstar’s ground crew workers will stage a 24-hour strike tomorrow across the country to protest unstable hours and low pay.

Share

CommentComments

Destinations

Events

Hawai‘i Tourism Oceania to host first MICE roadshow since 2016

HTO is heading on the road next month to spruik its MICE credentials and hand out free trips to Hawaii for everyone. Actually, we made that last one up.

Share

CommentComments

Cruise

Coronavirus: 99 more cases on cruise ship, as Aussie passengers prepare to evacuate

by Ali Coulton

The PM has indicated that quarantine measures onboard Diamond Princess may not be all they’re cracked up to be.

Share

CommentComments

Technology

Aeronology partners with Asian corporate travel giant

by Mekal Mishra

Aussie travel tech company Aeronology has signed a long-term agreement with a giant in the corporate travel world, whose name is not Andre or Goliath.

Share

CommentComments