Qatar Tourism has launched the country’s largest ever international tourism marketing campaign in Australia in a push to become the fastest-growing tourism destination in the Middle East.
Under the tagline, “Experience a World Beyond”, Qatar Tourism launched its latest development in Australia via a TV-led media campaign featuring the voice of Indonesian singing sensation, Raisa.
Six key chain characters introduce travellers to the variety of experiences that Qatar offers, with a further three, friendly local characters representing Qatari tour guides.
The campaign launched in Australia on all major commercial TV networks; Foxtel, Channel Seven, Channel 9, Network Ten and SBS, with the aim to drive increased desire and high consumer awareness for Qatar.
The global campaign is inspired by the insight that today, more than ever, international travellers are looking for unique, authentic experiences that create unforgettable memories.
Destination Qatar aims to deliver a safe, secure, and accessible introduction to the Middle East, blending cosmopolitan modernity with Arabic culture and tradition.
“The country’s extensive developments are well underway as we welcome visitors from around the world, with exceptional hospitality at every touchpoint,” Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, Akbar Al Baker, said.
“The launch of the Experience a World Beyond marks a significant point in our journey to establishing ourselves as a world leading destination and welcoming 6 million visitors per year by 2030.”