Technology

Expedia Group to combine its reward programs, creating mega loyalty platform

Expedia Group is set to combine its brands’ reward programs under one global loyalty platform, creating what it claims to be the most complete travel rewards program in the industry.

The program will consist of unique member pricing discounts and the ability to earn and redeem rewards across all Expedia Group brands such as Expedia, Vrbo, Hotels.com, Travelocity and Orbitz.

It will span across members entire travel experience, including flights, hotels, vacation rentals, car rentals, cruises and activities.

With more than 145 million members across its current rewards programs, Expedia Group already has one of the largest loyalty platforms in the world, and its Members Only Deals and loyalty rewards have saved customers nearly $10 billion on travel alone.

“Everything we do is in service to customers, creating travel products and features that are simple to use and even more rewarding for those who travel with us,” said Jon Gieselman, president of Expedia Brands.

“We want our customers to get the most of their travel experiences, plain and simple. No one needs to do anything right now, but soon their current rewards will be even more valuable, as they will gain access to the world of Expedia Group through one consolidated, easy-to-use program.”

The company plans to build on the great benefits currently offered across Expedia Group’s loyalty offerings, such as member pricing, reward boosters, and upgrades and social amenities offered at thousands of properties worldwide.

Current members and anyone interested in joining will be met with a seamless experience once the new program launches, according to Expedia Group.

The company also noted that all current members will continue to earn rewards through their existing programs, and can look forward to even greater flexibility and value in the future.


Featured image source: iStock/DNY59



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