Technology

EXCLUSIVE: Former Qantas marketers join travel tech disruptor

While many travel companies in Australia and across the globe are scaling back due to the impact of COVID-19, travel tech disruptor TRAVLR is scaling up with a trio of new appointments.

Former Qantas marketers Woody Moore and Daphne Irving have both joined TRAVLR to continue the company’s rapid rise in recent months, which included the launch of a co-branded online travel marketplace with Network 10.

Moore, who previously held a number of senior marketing roles at Qantas – most recently for the airline’s pilot academy – is now heading up global partnerships for TRAVLR.

Like Moore, Irving has joined TRAVLR after a long stint at Qantas – most recently as the email marketing manager for its airline and loyalty divisions – to lead its marketing efforts across the company’s brands, which include 10 Travlr and The Bali Bible.

Irving will also be responsible for assisting in the execution of Webjet’s new Bali-centric website and mobile app, Webjet Bali Buddy.

TRAVLR has also added Jess Harding to its marketing team. Harding was most recently an account manager at Linkd Tourism, and also previously held marketing roles at 7travel and Garuda Indonesia.

Moore, Irving and Harding will report to TRAVLR’s global commercial director, Gordy Bayne.

TRAVLR co-founder and chief executive Simon te Hennepe said that while TRAVLR’s focus is on improving the experience for the traveller, “and has been since inception”, the company is continually evolving the platform to meet the commercial realities and demands of all its trade and SaaS partners.

“TRAVLR has been a very welcomed solution to the media and tourism industry due to its ease to implement and the ability to further monetize a business’ existing audiences as the effects of COVID-19 take a toll on many businesses’ bottom lines,” Bayne added.

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