Hotels

Event Hospitality & Entertainment creates new collection of independent hotels

Event Hospitality & Entertainment has unveiled a new collection designed exclusively for independently-branded hotels in Australia and New Zealand.

Independent Collection by Event offers affiliate and management solutions for independent hotels, having secured a number of agreements in the last 18 months with properties such as the Oval Hotel in Adelaide, and The Victoria Hotel and Yarra Valley Lodge in Victoria, which will form part of this portfolio.

The collection of properties is categorised under four pillars: Luxe (Oval Hotel), Style (The Ultimo), Classic (The Victoria Hotel, The Tank Stream and Yarra Valley Lodge) and Comfort (Pensione Hotel).

Oval Hotel (image source: Event Hospitality & Entertainment)

Independent Collection by Event will sit alongside the company’s other brands, Rydges Hotels, QT Hotels & Resorts, Atura Hotels and Jucy Snooze.

Norman Arundel, director of hotels and resorts at Event, said the new collection provides even greater flexibility for hotel owners by delivering a solution that retains their independent brand while maximising the profitability and growth potential from Event’s promotional power.

“The launch of The Independent Collection is reflective of our ambitions to continue to innovate, offer tailored options and maximise asset value for owners,” he said.

Yarra Valley Lodge (image source: Event Hospitality & Entertainment)

“The initiative responds to an emerging opportunity that we have the capability and expertise to respond to, delivering market-leading results for owners.

“We own and operate our own hotels and provide our services under a range of management agreements under our award-winning brands, so we understand that every hotel and owner has different goals and needs.

“Our expanded offer allows us to accommodate the unique requirements of independent hotel owners looking for highly flexible partnerships and strategies, meaning we can now offer and deliver management solutions for any type of hotel across Australia and New Zealand, either under our brands or under an existing independent brand.”

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